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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Let’s reflect on the year and evaluate the tools available to move forward. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Image Source: eMarketer. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. With over 850 million users in over 200 countries, LinkedIn is a great platform for generating new leads.

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

Believing that the new technology was a plug & play solution, rather than a tool to make people more effective. Believing that this technology is a plug & play solution, rather than a tool to make people more effective. The error of many desktop publishers? Fast-Forward to Marketing Automation: History Repeats Itself.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Microsoft did its part with its recent $26.2

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The State of Marketing Technology, in 12 Charts

Contently

Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses. Martech is everywhere. The glut of technology is creating problems.