Outbrain

SEPTEMBER 4, 2019

What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. The best way to deliver leads to Eloqua is with our Audience App. Newbie or veteran, you might just pick up a new trick.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Leadspace

MARCH 22, 2023

Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Many super smart B2B marketers know the ground zero of market. Marketing Automation.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Vidyard

JUNE 29, 2015

You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!” ” Marketing automation is key to successful marketing teams.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Valasys

FEBRUARY 19, 2024

Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry. Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

ANNUITAS

MAY 5, 2020

What marketing automation platform is currently in place, and how well is it working? Many people in the marketing technology field specialize in a particular marketing automation platform. What are the key performance indicators that your demand marketing team uses?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. The role of marketing automation.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Ledger Bennett

DECEMBER 18, 2019

What is growth marketing? Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. Growth marketers work cross-funnel. Other blogs that may interest you.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Ledger Bennett

MARCH 19, 2021

For Digital Revenue Teams to succeed, accurate lead to revenue tracking or revenue management is important to a company’s ability to confidently attribute income to specific marketing efforts. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

SnapApp

AUGUST 10, 2015

You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Vidyard

MAY 10, 2016

The core idea of “always on” marketing is still about delivering content, but it’s about doing it in a data-driven way that leads the customer along the funnel, when it works best for them. The market is flooded with so much content, so much that simply getting someone’s attention is now a precious thing.”. Get the Guide.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Problem #3: The In-Market Fallacy. The big promise of intent data vendors is that these companies are “in market.” First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. Books are listed by funnel category. Web Analytics and ROI Measurement.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Directive Agency

FEBRUARY 4, 2022

Oftentimes, the Marketing Operations team owns the marketing tech stack and ensures that all marketing tools are being used properly and that we’re getting ROI from those tools. Marketing Operations also usually owns the reporting and analytical function within marketing. You can find that at [link].

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Allocadia

JUNE 7, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. In the fall, we announced new dashboards with key analytics into marketing performance. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. In the fall, we announced new dashboards with key analytics into marketing performance. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. To make life easier, here are 3 of the must-have tools that can help marketers find their way to a full data picture that shows the complete customer path to purchase.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 9 Now what? 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Vidyard

JULY 10, 2013

Here’s an example – click play to see the email gate: This data can be pumped directly into your marketing automation system, or your CMS to help put your viewer behavior into your marketing funnel! Not using a marketing automation or CRM platform?

Video Marketing 50

Video Marketing Generation Leads Lead 50

TrustRadius Marketing

DECEMBER 4, 2019

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: . Is there still a place for standalone email marketing software? Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Leadspace

JULY 14, 2016

It would be nice to know all of this when you upload the list to your marketing automation system. Or you can send them to the right nurture journey to move them through your funnel. Which persona and nurture stream should you segment them into? Strong medicine for healthy B2B demand generation campaigns.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Ideal Customer Profiles 48

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SmartBug Media

MARCH 10, 2020

Flip the Funnel. ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Predictive Analytics. Marketing Automation.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97