Kevin Indig

APRIL 11, 2023

Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully. Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches.

Sales Cycle 107

Sales Cycle Marketing Attribution Multi-Touch Attribution Cost per Acquisition 107

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. These 4 KPIs provide insights into efficiency across the funnel and help with accelerating deals.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

ClickZ

MARCH 2, 2020

The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. Automation is another game changing technology for marketers, allowing them to efficiently optimize their time by automating tasks that used to require manual effort.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. Such modern marketers incorporate analytics rigor as well as revenue mindset for every decision they make. These 4 KPIs provide insights into efficiency across the funnel and help with accelerating deals.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Martech

MARCH 11, 2024

Your objective should be to identify the optimal intersection — your sweet spot — where your advertising and data expenditures are allocated most efficiently, focusing on the channels and campaigns that provide the greatest benefit for the cost. This shift also has implications for your attribution model.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

LeadsRX

OCTOBER 26, 2021

October 26, 2021 – LeadsRx – a leading provider of multi-touch marketing attribution and customer journey analytics software and services – today announced support for additional cloud service platforms within its LeadsRx Privacy Studio architecture. Portland, Ore., About LeadsRx. Fishburn PR for LeadsRx.

Marketing Attribution 79

Marketing Attribution Paid Search Agency Multi-Touch Attribution Privacy 79

SmartBug Media

MARCH 2, 2023

February 2023 Advanced Marketing Reporting Who this applies to: To use both multi-touch revenue attribution and customer journey analytics, you need Marketing Hub Enterprise. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

LeadsRX

OCTOBER 5, 2021

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . Once in the DCR, data can be accessed by tools IT authorizes for various analytic tasks. Portland, Ore., About LeadsRx.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. What we can help those customers with is replace their attribution and give them a bit more flexibility around it.” Up to a point.

Marketing Attribution 118

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 118

LeadsRX

NOVEMBER 30, 2021

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. The days of 99-cent apps are gone, and it’s why customer journey analytics is so important.”.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Digilant

NOVEMBER 12, 2020

It is no secret that analytics and data-driven measurement are crucial components to brand success. During these uncertain times, companies need to become more efficient than ever before. – Chander Yadav, Director of Analytics, Digilant. Brands need a transparent view of their marketing efforts to optimize limited budgets.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Create content efficiently and at scale.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Oktopost

APRIL 22, 2019

Attribution. 2/3 of touch points in the considered purchase funnel involve time consuming processes like online reviews and word of mouth recommendations from friends and family. So not only are there several touch points on the way to purchase but many of those are extremely different to measure and attribute to the lead.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

LeadsRX

FEBRUARY 23, 2022

“Anyone advertising on podcasts or producing their own podcasts wants to be able to say they know how podcasts ads perform versus CTV, OTT, TV, radio, digital or other mediums – LeadsRx Attribution does that today.”.

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. So how do we get more emails, more customers, more touches per customer.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Brandpoint

JULY 14, 2023

While you could simply state your ROI in terms of these figures, the end game is still to attribute the corresponding monetary value of your investment in social. Utilize social media analytics tools to access this data and gain insights into your brand’s visibility.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

LeadsRX

FEBRUARY 21, 2021

I realize a lot of marketers struggle with analytics in general, and attribution specifically. And like any analytic offering, attribution results and insights need to be socialized within an organization to be believed… to be trusted as the basis of business change. Attribution is different. Great questions.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Engagio

JANUARY 20, 2024

She talks about her experience with mixed media modeling and how it can provide insights beyond traditional attribution. “Mixed media modeling is a completely different kind of attribution. She also discusses building an AI chatbot and how it accelerates a customer’s purchase process.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. In May of 2021, Max Motors saw: A 16% lift to its website 5.5 About LeadsRx.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Lead Forensics

DECEMBER 13, 2023

Can your analytics software track the customer journey effectively? Lead generation metrics are tallied by counting new leads attributed to marketing campaigns. Brand awareness can be gauged through social media engagement rates or brand mention analytics. Sales, lead generation, and conversion rates stand as the crown jewels.

Work Management 52

Work Management Marketing Management ROI Software 52

Oktopost

NOVEMBER 23, 2020

Google Analytics is one of the easier ways to measure traffic, and it can tell you your total traffic numbers, how many new visitors you’re getting, and also show you where those visitors are coming from. By setting up landing pages and confirmation pages, you can use Google Analytics to track this KPI.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Heinz Marketing

OCTOBER 10, 2018

Attribution: This includes understanding what’s working, what’s influencing pipeline velocity and closed deals in a complex, multi-touch sale. The focus (and sometimes fear) among B2B CMOs is around how to effectively and efficiently scale the operation and impact of ABM beyond initial or limited campaigns.

Multi-Touch Attribution 95

Multi-Touch Attribution Account Based Marketing B2B Marketing Qualified Leads 95

Engagio

SEPTEMBER 26, 2017

To help B2B organizations answer these questions, we’re excited to announce Dash Account Based Attribution. Now, ABM attribution isn’t about assigning credit to any one department or tactic. Multi-touch attribution is complex in B2B. It’s about making better decisions through insightful analytics.

Account Based Marketing 72

Account Based Marketing Multi-Touch Attribution ABM Lead Ranking 72

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. provide valuable insights into the efficiencies across the funnel and the time/effort it takes to move the prospects through the funnel.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Linking matched IDs to a universal ID representing the customer profile and all of its associated attributes.

Marketing Automation Services 114

Marketing Automation Services Privacy Enterprise Management Work Management 114

Salesforce Marketing Cloud

JULY 20, 2021

These AI-driven superpowers can help sales professionals improve both their effectiveness (how well their product works) and their efficiency (speed and productivity). AI excels at smart segmentation — uncovering groups of customers and prospects who have attributes in common — at a scale and depth that isn’t possible for human analysts.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

Zoominfo

MARCH 27, 2018

Over half of all customer interactions happen during a multi-event, multi-channel journey ( source ). Customer retention is 14% higher among companies that invest in big data and analytics ( source ). Customer churn is attributed to the poor quality of customer service ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

B2B Marketing Analytics

JULY 22, 2019

QBR seasons are pretty exciting times for everyone in marketing especially for analytics nerds like us. Marketing analytics and data related conversations are in the air. Data and analytics are at the core of modern marketing. These 4 KPIs provide insights into efficiency across the funnel and help with accelerating deals.

Multi-Touch Attribution 40

Multi-Touch Attribution Marketing Attribution Planning Enterprise Management 40

Walker Sands

NOVEMBER 20, 2020

To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Mastering Attribution and Measurement. Below is a recap of the discussion with key takeaways from the session.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Hinge Marketing

JUNE 9, 2020

Use your analytics to see where engagement potential lies. Understand your competitive environment and identify where you can create value by being faster, more efficient, or more reliable. These are areas that will generate more and more of your branding and leads. Play 4: Conduct a blog audit. That goes for blogs as well.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Oktopost

OCTOBER 20, 2021

The “personal touch” deepens their engagement and engenders positive feelings, resulting in the following desirable outcomes: Boosting conversion rates. Using content personalization for lead generation can best be thought of as a multi-stage process. Polishing up your brand reputation and authority.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Bizible , a marketing attribution software. Google Analytics , a tracking and analytics solution.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43