Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. This is followed by email distribution (23%), CRM (23%), and attribution/business intelligence (19%). Leveraging Marketing Data and Analytics.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 101

Press Distribution PR Public Relations 101

InsightSquared

MAY 25, 2021

Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy. To view the full report and research findings, please visit: [link] . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process. About InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Analytics don’t come easy. We started 16 years ago, and have produced more than 600 episodes, distributing them weekly throughout the show’s history.

Brand Identity 133

Brand Identity Branding Advertising Agencies Allocation 133

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Aberdeen

APRIL 28, 2021

Today’s business leaders rely on a number of business analytics tools to efficiently uncover insights that are living in their data. Automation and augmented analytics are quickly becoming the wave of the future when it comes to data management and business reporting initiatives. . What is Augmented Analytics?

Analytics 52

Analytics Distribution Order Automation 52

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Thinkers360

MAY 19, 2024

Gain access to data-driven thought leadership insights, analytics and competitive intelligence you simply won’t find anywhere else and to be seen by active B2B buyers worldwide! We provide consulting, training and research services to implement tailored solutions for our clients. Rhem & Associates, Inc. Rhem & Associates, Inc.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Don’t overlook the importance of effective content distribution. Use this opportunity to get to know your audience on a deeper level.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

ClearVoice

MAY 14, 2024

The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research. Similarly, content researchers bring factual accuracy, context, and depth to the table. Content researchers collect data, statistics, facts, and insights relevant to a specific topic.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

ClearVoice

APRIL 5, 2024

From Research to Reach: The Lifecycle of Content Content development isn’t a straight line. Research Research sets the tone for your entire content development lifecycle. Strategy Strategy is where ideation meets execution (and creativity meets analytics ). Let’s break down each stage of the journey.

Content 52

Content Distribution SEO Validation 52

ClearVoice

APRIL 5, 2024

From Research to Reach: The Lifecycle of Content Content development isn’t a straight line. Research Research sets the tone for your entire content development lifecycle. Strategy Strategy is where ideation meets execution (and creativity meets analytics ). Let’s break down each stage of the journey.

Content 52

Content Distribution SEO Validation 52

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. But that doesn’t mean content marketers can’t grasp and implement the basics of technical SEO to complement a great marketing strategy.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

The Mx Group

AUGUST 24, 2018

The content distribution strategy can make or break its success. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. Take advantage of your website and review analytics for highly trafficked and intuitive places to link to the asset.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. Movie studios conduct extensive market and customer research to gain insights into audience trends. Welcome to What’s Your Edge? –

Work Management 236

Work Management Marketing Management Customer Satisfaction Lead Scoring 236

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. Automated Retargeting.

Marketing AI 309

Marketing AI A/B testing Tools Lead Scoring 309

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team. At Parse.ly

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We conducted further research to find and identify primary triggers and personas. We followed suit and personalized and customized each message.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast.

Analysis 278

Analysis Top of Funnel Advertising Agencies Content 278

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Here’s how to amplify your content on some of the most popular distribution channels. At the end of the day, a timely distribution strategy is built on understanding how we as people interact with information.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

B2B Marketing Analytics

DECEMBER 14, 2020

MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the MQLs is critical. the leading indicator for driving pipeline growth. the leading indicator for driving pipeline growth. set of key metrics is the sales follow-up of the MQLs that are handed over to them.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Analytics Top of Funnel 59

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

NOVEMBER 17, 2020

You have to start somewhere with good enough and then look at your content performance analytics and data to determine if your strategy is on point or way off. Detailed and heavily researched buyer personas. Channels you’ll use to disperse and distribute content (social, email, paid, etc.). It never will be. Image: Zazzle.

Marketing & Strategy 360

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 360

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Research various options thoroughly.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Vidyard

DECEMBER 14, 2020

KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. The post Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020 appeared first on Vidyard.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Choosing the Right Channels Finding the right content distribution channels for ABM is crucial for maximizing reach and impact.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. About Confirmit.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Marketing Insider Group

JUNE 22, 2020

Quick Takeaways: Research your new target market and their needs. Do some deep research on your new target markets, as well as trends within those groups. Furthermore, it looks like MGM has researched some of the leading-edge trends in the industry as well. Use Customer Segmentation to Drive Your Content Distribution.

Content Marketing 256

Content Marketing Brand Identity Branding Marketing Agencies 2 256

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. I start at the same place every time: Keyword research. Anyone can do this research. That is determined by researching your ideal customers and their buyer journey.

Content Marketing 213

Content Marketing Work Management Paid Search Agency Marketing Management 213

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. In my role, I lead a team responsible for the collection, organization and distribution of marketing data throughout the department and entire Sprout Social organization. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Work Management 73

Work Management Marketing Management Analytics Paid Search Agency 73

Biznology

SEPTEMBER 18, 2017

Today’s companies usually operate as silos: Marketing research needs. M anufacturing and distribution get those products to stores. Connected needs research includes the users. Distribution is direct to each customer, minimizing inventories in distribution centers. Connected consumption changes vendors.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Coordinating content creation and distribution efforts to maximize reach and impact. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post?

Social Media 111

Social Media Marketing Attribution Automation Personalization 111