InsightSquared

APRIL 14, 2021

CROs, and sales leaders alike, often walk into their new role blind. They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. CRM systems were never designed for the sales rep. 12 Sales Metrics Every Sales Leader Should Know.

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness. Meta has emerged as the only viable option for this.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This is where your average social media management platform falls short.

ROI 62

ROI Organization Top of Funnel B2B 62

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales.

Top of Funnel 291

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 291

Sage Marketing

JULY 18, 2024

The secret sauce of successful marketing is delivering the right message to the right person at the right time. Now, with so many digital platforms, marketing your brand’s message has become complicated. Key Features of HubSpot for B2B Marketing HubSpot offers a range of powerful features tailored for B2B marketing.

Hubspot 52

Hubspot Ideal Customer Profiles ROI CMS Development 52

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. Impressions don’t tell you how well a piece of content connects with its audience or how well they are progressing in your demand generation funnel.

Impressions 133

Impressions Paid Content Cost Per Click Click Rate 133

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Do we have the budget?

Intent Data 328

Intent Data Marketing AI Intent Lead Ranking 328

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 112

ROI Top of Funnel Work Management Advertising Agencies 112

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about ! It is a top tactic.

Top of Funnel 279

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 279

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Analytics 112

PureB2B

APRIL 20, 2021

Lead generation is critical to your company’s performance and can be a powerful weapon to fuel your sales teams with what they need to sustain the lifeblood of your business. In the now hyper-digitized business environment, big data, predictive analytics, automation, and AI open up possibilities for faster and more precise lead generation.

Lead Generation 62

Lead Generation Top of Funnel Tactics ROI 62

PureB2B

APRIL 20, 2021

Lead generation is critical to your company’s performance and can be a powerful weapon to fuel your sales teams with what they need to sustain the lifeblood of your business. In the now hyper-digitized business environment, big data, predictive analytics, automation, and AI open up possibilities for faster and more precise lead generation.

Lead Generation 62

Lead Generation Top of Funnel Tactics ROI 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SmartBug Media

FEBRUARY 25, 2021

Take a moment to imagine your ideal in-house marketing team. Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing work side by side as a well-oiled machine.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Push the old marketing sales funnel aside. First, a step back. Image: B2B News Network.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Demand Generation Agencies 89

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 89

Oktopost

SEPTEMBER 19, 2024

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. The question is, where to begin?

Top of Funnel 62

Top of Funnel Social Media Lead Ranking Marketing Automation Services 62

FunnelEnvy

JANUARY 23, 2023

Now that the digital marketing space is maturing, the focus is increasingly on the finer details of digital experiences. Most marketers already recognize the importance of major pillars like email, social media, and web design. Plenty of different software and service options are available to help organizations in need.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Digital Marketing Funnels 73

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Paid Search Agency Multi-Touch Attribution 62

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Performance media has enjoyed many years of supercharged growth.

Marketing AI 125

Marketing AI Marketing Attribution Advertising Agencies Branding 125

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.

Webinar Metrics 117

Webinar Metrics Forrester Top of Funnel Research 117

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

FunnelEnvy

MAY 1, 2023

The phrase has become somewhat trite these days, showing up often in PowerPoint presentations given by marketers across the world. But the saying itself speaks to a problem at the heart of many marketing departments: it’s just tough to know which of your marketing campaigns are successful and which are a waste of time and resources.

Top of Funnel 76

Top of Funnel B2B Funnel Advertising Digital Marketing Funnels 76

Learn from the Pros

JUNE 12, 2024

Sales & Marketing Leaders, if you are looking for a competitive edge to keep your sales professionals top of mind and establish them as trusted advisors with their target audience, then a social selling strategy could be the answer. In today’s digital age, social selling has become a crucial component for B2B success.

Planning 52

Planning Top of Funnel Marketing Management Peer-to-peer 52

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Additionally, ROI stats are vital to getting board-level buy-in.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Digilant

SEPTEMBER 10, 2024

Retail media has quickly become one of the fastest-growing segments in digital advertising, with the market projected to grow by 25% annually, reaching $100 billion by 2026​. Retail media allows advertisers to bridge the gap between the physical and digital worlds, ensuring their message reaches customers regardless of where they shop.

Cost Per Thousand 59

Cost Per Thousand Media Funnel Advertising Enterprise Management 59

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Improve sale closures.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal. From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 52

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Unlike digital marketing, which offers extensive tracking capabilities, traditional advertising is limited in tracking various metrics.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

Top of Funnel 171

Top of Funnel Marketing Funnels B2B Sales Paid Content 171

PureB2B

JANUARY 22, 2022

As a digital marketer your day is mostly comprised of two things – running marketing campaigns and balancing the analytics from said campaigns. Data enrichment has become somewhat of a buzzword in the digital space, and as it gets defined, it’s worth looking into just how it effects and molds your marketing funnel.

Top of Funnel 62

Top of Funnel Marketing Funnels Digital Marketing Funnels Demand Generation 62