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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?

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Fundamentals of Product Experimentation for Beginners

Convert

If you deny it, I’ll refer you to Blockbuster and Digg. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount. Test different criteria for what defines a PQL to refine the sales team’s focus on the most promising leads.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. Mark Walsh reports interesting stats on Facebook’s continued growth in the U.S. Facebook Marketing Tips and Guides. 10 Facebook Tabs to Add by ReadWriteWeb.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Though acknowledging that “There’s no global best practice that makes your campaign stats jump, no design layout that wins every time. Email Marketing Research and Stats.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B Voices ( Trade Youtube Twitter Leads Sales ). June 7, 2010.

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Connecting Thought Leadership to Sales

Digital B2B Marketing

Here are Chris’s three key points: Connect ideas to offerings: tell a story that extends from vision to implementation Use ideas to attract and nurture leads Train salespeople to use and talk about ideas For many well-intentioned marketers, the missing link is product. Photo caption updated, thanks Robert ! Views expressed are my own.

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Set Your Content Free

Digital B2B Marketing

What about all of those lost leads? Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.