DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Site Analytics. Site Analytics provides deep insights into all of the actions visitors take on your site through an account-based lens. Site Analytics is available today. Demandbase Data Stream.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

SEPTEMBER 29, 2023

Ultimately, as you’ll see, I think a hybrid approach works best. Enhanced Analytics : Automated systems provide detailed metrics on email performance, enabling continuous optimization. SDRs focus on personalization and human touch, while marketing automation handles orchestration, scalability, and analytics.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

JANUARY 30, 2024

That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Real-world applications of predictive analytics modeling can be found across various industries with many use cases. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Look at what worked and what could be improved.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. For example, if your solution works particularly well with a specific technology, like marketing automation systems (MAS), then assign a score range to it, which can be from 0 to 100.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. measurement arsenal.”.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Convince & Convert

FEBRUARY 9, 2024

To test what works for you and best integrates into your sales and marketing strategies. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Take a look at your lead data process and look for the gaps. Are you gathering enough leads?

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

InsightSquared

FEBRUARY 6, 2019

What is working in Chicago might not work in Denver. InsightSquared allows me to dig into the business analytics – the bookings for the quarter, the sales forecast, and once again – the health of the overall pipeline. This is not a one-size-fits-all world. Register HERE and use code ABM40M for a 40% discount!

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. If you have 12 SDRs whose OTEs are $100K, and they work 50 weeks a year and 40 hours a week, your business stands to save about $150K. What does predictive analytics say about my best accounts?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For example, in his excellent blog post, Russell Martin shows how B2B identification of target accounts who are working form home can still be highly effective. Web analytics.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. Attribution : Which marketing activities work? Engagement analytics. Journey analytics. Attribution analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Martech

JULY 14, 2022

The lockdowns, canceled events and work-from-home trends that characterized the pandemic period exaggerated this phenomenon, and, even as in-person opportunities return, the buying cycle has been forever changed. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving. What is ABSD?

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Top Rank Marketing

NOVEMBER 15, 2023

No one wants to buy from an AI that hasn’t done the work or used the product. Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. I was more of a website administrator who also worked closely with software developers to build custom software ranging from CMS extensions to building systems from scratch.

Marketing Automation Services 121

Marketing Automation Services CMS Development Work Management Marketing Management 121

Martech

OCTOBER 1, 2021

What do marketing attribution and predictive analytics tools do? Platforms with predictive analytics capabilities also use data, statistical algorithms and machine learning to predict future outcomes based on historical data and scenario building. Honored and humbled to work together as we stomp out bad CRM data.”

Marketing Attribution 115

Marketing Attribution Marketing Automation Services Allocation InsideView 115

Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. Crandall also discusses how AI is impacting marketing work by making processes more efficient and enabling new types of predictive analytics and content creation.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

JANUARY 16, 2024

Ben also provides insights on adapting to remote work and avoiding burnout. When asked about 2023 plans, her advice includes championing the customer’s voice, leveraging analytics, and being open to new approaches. “I’m a big proponent of not putting numbers on the team.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Heinz Marketing

SEPTEMBER 30, 2022

But most of the time that strategy (or lack thereof) won’t work. . Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

Only B2B

JULY 14, 2023

It leverages algorithms and predictive analytics to analyze vast amounts of data, identify patterns, and make data-driven decisions. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

DemandBase

APRIL 9, 2019

Your site needs to work harder to drive business for your sales team so you’re going to update the design, navigation, and solutions content. So, you know the first step is to dive into your analytics. Using a proxy audience for redesign analytics. That’s the same voice that told you a proxy audience would work just fine.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I encourage you to run pilot programs and realize that data is hard work.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Engagio

NOVEMBER 19, 2020

Web analytics. An ABM platform like Demandbase. The power of predictive analytics. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. Existing relationships and connections into the account. Executive entry point.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

Kabbage

NOVEMBER 9, 2016

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs. What do they talk about: Conversion optimization and analytics.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. Not surprisingly, ABM platforms never did fix B2B marketing.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

DemandBase

SEPTEMBER 26, 2018

This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. To win, sales and marketing teams must be aligned, working in lock step to identify, target, and nurture accounts at the time they are actively in market for what you offer.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Engagio

OCTOBER 30, 2023

Projects move more quickly from planning to execution, and higher quality work leads to better customer satisfaction, fewer revisions, and a more robust bottom line. the human guides the strategy, and the AI does the brute force work). And no matter what, I reviewed the results and made sure it worked with my voice.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Kabbage

NOVEMBER 9, 2016

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs. What do they talk about: Conversion optimization and analytics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Engagio

SEPTEMBER 23, 2021

In the new milieu, Marketing executives need to communicate that information in ways that inspire people throughout their organizations – from product development teams all the way up through senior leadership – so everyone can work together toward common goals.

Work Management 71

Work Management Marketing Management Advertising Agencies Planning 71