Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Technology by itself will not solve business challenges.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. Relevance is more important than ever.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What events does your target audience attend?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Heidi Bullock, vice president of demand generation at Marketo. About Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. Surely mobile can do more than that.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Key Metric to Track.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

NOVEMBER 6, 2018

We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. .”  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Heinz Marketing

JANUARY 3, 2018

And since our demand generation efforts are so closely tied to content as well, there’s overlap in a few of these categories. Lead Generation. LinkedIn Sales Navigator. Google Analytics. Several tools have utility and impact in multiple areas, and in a few cases we have noted that. Content Curation.

Godaddy 45

Godaddy Marketing Analytics Tools Work Management Zoominfo 45

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. million for Marketo.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Varicent

MARCH 8, 2018

My current role is Senior Director of Americas Marketing, and responsibilities really boil down to demand generation for one division of the company in the Americas. Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting. Who is our target market?

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco Kitchener, Ontario – Sept. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. To see the full list of categories, visit [link]. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand marketers, content marketers, marketing analytics managers. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

NOVEMBER 6, 2018

We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn. The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Televerde

AUGUST 29, 2019

The increased adoption of ABM is driven by several factors: B2B buyers are no longer responding to generic messaging, as they increasingly expect marketers to speak directly to their unique needs (industry, role, etc.) We’ve compiled a list of tactics to help you overcome some of the most common challenges marketers face when executing ABM.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing Strategy 61

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. Linkedin Ads. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. . Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

NOVEMBER 6, 2018

We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn. Runners-Up: CPower, Marketo.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn. Runners-Up: CPower, Marketo.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

NOVEMBER 10, 2015

Do you always try to start with great writing in your content and demand programs? Also check out the sessions from Mark Emond of Demand Spring on aligning your video strategy with the buyer’s journey and from David Johnson of Oracle on making sense of the marketing technology landscape. Fascinating.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

LEADership

SEPTEMBER 17, 2013

Gone are the days when organizations had the time and resources to manage various tools and vendors to run a well-oiled B2B lead generation engine. The need of the hour is to ensure you have everything, from your leads database, to your CRM, to your web analytics, and Big Data—all seamlessly feeding into and off each other.

B2B Thought Leadership 40

B2B Thought Leadership Top of Funnel Work Management Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. The act of using content to generate demand for a complex sale is a long-term proposition. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Marketing and the inside sales team pursue our target accounts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

MARCH 28, 2019

The general feedback that we get from our customers is that the high-volume manual tasks required for digital advertising campaigns, even with automation platforms, are effectively killing demand generation. . Custom Audiences from Marketo, Salesforce and Hubspot. Instagram Ads, LinkedIn Video Ads.

Demand Generation 40

Demand Generation Marketing AI Demand Generation 40

Adobe Experience Cloud Blog

APRIL 5, 2010

Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Expand your reach within those accounts. Flip the Funnel.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97