PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. VIEW THE FULL PRESS RELEASE. MEDIA CONTACT. 617-331-3567.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc. View the full press release here.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

Madison Logic

DECEMBER 19, 2023

These combined results along with other industry recognition and high customer retention rates validate Madison Logic as the prominent solution partner for enterprise demand generation marketers. ” — Sander D., We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Engagio

OCTOBER 30, 2023

Content Marketing: AI can dramatically speed up content production, but human involvement is still crucial for ensuring quality and generating truly unique and compelling stories. Branding: AI can assist in data analytics, extracting sentiment and trends from millions of data points.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Rev

AUGUST 30, 2023

For example, you might focus on topics your ideal customer is talking about in their press releases and social media postings. How do you know what type of content will resonate with your target audience? Or suppose your team has trouble identifying and closing deals with high-fit target accounts.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Vidyard

MARCH 22, 2016

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out. billion by 2030.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

NOVEMBER 10, 2020

On the flip side, there are only 19,000 jobs under the “demand generation” category. Amazon in its early development stages handled this hurdle brilliantly: before any sort of development was begun, the engineering team would need to draft the press release about the product idea as if it were being launched that day. .

Product 140

Product Work Management Marketing Management Cost per Acquisition 140

6sense

DECEMBER 8, 2021

Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Fortunately, while we’ve had to change a lot about our tactics, our targeting was already based on behavioral insights: what buyers are actually doing right now and who’s in-market.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. VIEW THE FULL PRESS RELEASE. Founder and CEO transitions to board chair.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

The Point

MAY 11, 2015

You see similar sentiments echoed throughout the marketing press. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. Marketers are no longer the “arts and crafts” people, we’re told. Sure, data rules the roost.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — DemandScience a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. View Full Press Release. MEDIA CONTACT Derek Beckwith 617-331-3567 derekrbeckwith@gmail.com.

Marketing Management 62

Marketing Management Paid Search Agency Demand Generation Agencies Digital Marketing Funnels 62

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. View Full Press Release.

Demand 62

Demand Marketing Management Paid Search Agency Demand Generation Agencies 62

PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc. View the full press release here.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Anteriad

MARCH 31, 2022

As a unified whole, Anteriad is a trailblazer in B2B marketing, with a suite of best-in-class offerings including full funnel demand generation, marketing cloud technology, and market-leading intent, programmatic data and audience solutions, all powered by the industry’s most comprehensive B2B data.

Class 52

Class Demand Generation Account Based Marketing ABM 52

Madison Logic

SEPTEMBER 14, 2023

The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall. ” — Fimi F., ” — Melanie K., ” — Fimi F., ” — Melanie K.,

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Metadata

OCTOBER 19, 2022

“The demand for this conference proves marketers are eager to level up their game with best practices and playbooks, while getting closer to creating tangible pipeline and demand. Learning what’s working, what doesn’t, and what’s shaping the future of B2B marketing from the best is what DEMAND is about.”.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Heidi Bullock, vice president of demand generation at Marketo. press@vidyard.com. Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Business Brainz

MAY 4, 2021

Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ? Account Based Business Strategy helps to root out less-valuable businesses early on and maintain maximum synergy with marketing and revenue.

Account Based Marketing 64

Account Based Marketing Ideal Customer Profiles Planning ABM 64

Customer Experience Matrix

SEPTEMBER 15, 2009

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Vidyard

JULY 21, 2014

They drive the demand for better workflows for sharing video content as well as deeper functionality, analytics and ROI. The post Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite appeared first on Vidyard. Marketers know that video content and social media are a perfect match.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

They drive the demand for better workflows for sharing video content as well as deeper functionality, analytics and ROI. The post Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite appeared first on Vidyard. Marketers know that video content and social media are a perfect match.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business. What Is Demand Generation? .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Vidyard

OCTOBER 27, 2019

Video for Demand Gen 8. Video Analytics and Video Marketing ROI. Who’s the target audience who will watch your video content? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Press releases. Video for Demand Gen.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. This includes a targeting solution , an engagement / personalization solution, and a conversion solution.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Madison Logic

JUNE 15, 2023

Manager, Global Paid Media For Customer Support: “The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs, and creating a pipeline for us consisting of potential customers.” ” – Anandan P., ” – Adam S., ” – Anandan P., ” – Adam S., ” – Keshav S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Manager, Global Paid Media For Customer Support: “The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs, and creating a pipeline for us consisting of potential customers.” ” – Anandan P., ” – Adam S., ” – Anandan P., ” – Adam S., ” – Keshav S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Envy

MARCH 11, 2019

With a monthly readership of over 1 million, he is often the first to break the news of major heists and data breaches like the recent ones at Adobe, Target and Neiman Marcus. It covers diverse topics, including, IoT, perimeter, breaches and analytics. This is definitely one to bookmark. Post frequency: Every few days. Dark Reading.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Customer Experience Matrix

APRIL 14, 2010

SAS's new solution has analytical functions similar to Techrigy, including conversation monitoring and capture, content classification by topic and sentiment, drill-down to individual documents, influence measurement, and dashboards. smartFocus aims not to monitor general social media activity but to measure the influence of individuals.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Business Brainz

MAY 4, 2021

Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ? Account Based Business Strategy helps to root out less-valuable businesses early on and maintain maximum synergy with marketing and revenue.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52