Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. It’s a good idea to send along behavioral data like communications preferences. Keep everything data stamped.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

AccuData

JULY 26, 2018

Descriptive analytics, such as AccuData’s Snapshot profile, build a profile of a target audience. Another great way to increase marketing results is by adding data to an existing file. For example, you might add demographic data to allow for segmentation and personalization. Provide Data Hygiene. Let’s get started!

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

The Mx Group

APRIL 10, 2018

Avoid purchased lists — they often violate MAP terms of use, which require opt-in by recipients, and can be filled with invalid addresses and spam traps. AUTOMATE CLEANUP: Create automated data hygiene campaigns that identify and remove invalid or bounced email addresses from your lists, so you won’t continue sending to them.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52