Analytics, Data Hygiene, Opt-in and Privacy Protection

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Analytics

Data Hygiene

Opt-in

Privacy Protection

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel

6 Ways to Privacy-Proof Your Email Program

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI).

Privacy

Privacy Opt-out Contingency Planning Opt-in

B2B Marketing Zone

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

6 Ways to Privacy-Proof Your Email Program

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