Litmus

NOVEMBER 30, 2023

Spam traps are commonly used by inbox providers and blocklist providers to catch malicious senders, but quite often, legitimate senders with poor data hygiene or acquisition practices end up on the radar as well. 5 ways to avoid spam traps The answer to avoiding spam traps lies in your email list hygiene. It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. Practicing good data hygiene is essential.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 173

Biznology

MAY 22, 2017

On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. The General Data Protection Regulation is something we cannot ignore. Look for prospecting data that was opted in under GDPR specifications.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Zoominfo

AUGUST 2, 2020

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. As the name suggests, fit data helps find leads that are fit to be a customer for your company. It encompasses demographic data including: .

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in. Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 130

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. DiscoverOrg doesn’t scrape data from these types of websites for this very reason.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

SEPTEMBER 18, 2018

If you want to execute a successful personalized marketing campaign, data hygiene must be a priority. You think you’ve crafted the perfect personalized email—when what you’ve really done is showcased your low-quality data and lack of marketing know-how. Personalization. Aggressive personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DealSignal

MAY 15, 2023

Data hygiene and accuracy: Email validation software helps maintain clean and accurate data by removing duplicate, fake, or improperly formatted email addresses. Compliance with regulations: Email validation can help you comply with anti-spam laws, such as the CAN-SPAM Act and the General Data Protection Regulation (GDPR).

Work Management 98

Work Management Marketing Management Validation Software 98

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. To the right is a subscription management page that we created recently for a software client, Noetix. Time to give them that option.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

SalesIntel

OCTOBER 5, 2023

Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success. In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. It’s a good idea to send along behavioral data like communications preferences. Keep everything data stamped.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

AccuData

JULY 26, 2018

Another great way to increase marketing results is by adding data to an existing file. For example, you might add demographic data to allow for segmentation and personalization. Enhancement can also provide details that a customer list may currently lack, such as an opt-in email address. Provide Data Hygiene.

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

Bluetext

JULY 6, 2020

It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. To avoid the FTC and International regulators ire, digital agencies such as Bluetext recommend taking data privacy measures that cater to the most comprehensive regulations in effect. .

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

The Mx Group

APRIL 10, 2018

Avoid purchased lists — they often violate MAP terms of use, which require opt-in by recipients, and can be filled with invalid addresses and spam traps. AUTOMATE CLEANUP: Create automated data hygiene campaigns that identify and remove invalid or bounced email addresses from your lists, so you won’t continue sending to them.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

APRIL 27, 2022

Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If you want a well-oiled revenue engine, you’ve got to fuel it with clean data. In this post, we tackle some foundational dirty data questions: What is dirty data?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MAY 13, 2019

After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job. What is a B2B data provider? The term data provider covers a wide array of business services. Lets, jump into it!

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI). Re-permission campaigns.

Privacy 104

Privacy Opt-out Open Rate Contingency Planning 104

Litmus

JANUARY 28, 2021

List cleansing & data hygiene requires consistency Continuing to email people who are no longer interested hurts your brand reputation and could land you in the junk folder, affecting even your best customers. Personalization is the whole experience: from opt-in point to type of content to your email preference center.

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

Litmus

OCTOBER 6, 2022

22% opted not to purchase from the brand again. But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results.

Ideal Customer Profiles 98

Ideal Customer Profiles Profiling Email Marketing Planning 98

Porch Group Media

JANUARY 10, 2023

Practicing regular email hygiene best practices can help increase your sender score, thus improving your sender reputation. If you’ve noticed a decrease in your open rates, re-evaluate your messaging strategy to ensure you’re sending information that subscribers opted-in for. Require a Double Opt-in Process.

Deliverability 52

Deliverability CAN-SPAM Opt-out Domain 52

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. Once your emails go off to explore the world on their own, your work still isn’t done. Are your emails making it to the inbox? Or getting stuck in SPAM folders, never to fulfill their destiny? But never fear! We’ve got you. True: that’s the end goal.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Zoominfo

APRIL 17, 2018

Email hygiene is a crucial, yet often overlooked, element of email marketing. Double opt-in : After sign-up, send the person an email to confirm that the email provided is active and accurate. Invest in ongoing data maintenance. Contact data decays rapidly, email addresses included. Final Thoughts about Email Hygiene.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Vision6

MARCH 8, 2021

DO: Conduct Regular Data Hygiene Checks. One of the most obvious signs your data is starting to turn rotten is a high bounce rate. So while it may not be Spring in Australia, there’s no better time to get your email database in order and rid your lists of any dead-weight. Plus, it makes your life a hell of a lot easier!

Marketing Management 96

Marketing Management Practices Opt-out Opt-in 96

Martech

SEPTEMBER 23, 2021

Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Step one was to implement a customer data platform. Download the MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide. Removing data barriers.

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Automation Personalization 108

Zoominfo

FEBRUARY 23, 2018

Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

NOVEMBER 27, 2018

Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. An opt-out means your future marketing emails will go to more actively engaged subscribers. That said, don’t rely solely on opt-outs to maintain a clean email list.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SalesIntel

JUNE 30, 2021

With a strong approach to solving the dilemma of quality or quantity, SalesIntel has been helping businesses widen the outreach using human-verified data. We believe in providing data that boost business growth. SalesIntel cuts down the manual work and gives our customers access to millions of human-verified data in a few clicks.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Convince & Convert

APRIL 22, 2016

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Like meat on supermarket shelves, milk in the fridge, or prescription medicine sitting in your cabinet at home, all customer contacts and data have a use-by date.

De-duplication 98

De-duplication Lead Scoring Lead Ranking Marketing Qualified Leads 98

Porch Group Media

SEPTEMBER 18, 2018

Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data. In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. With a stronger housing market, sales are increasing. ONLINE AND OFFLINE SALES. Furniture Shoppers by Age.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

LeadSloth

JANUARY 12, 2010

Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. 2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90