The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI). Re-permission campaigns.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

SalesIntel

JUNE 30, 2021

With a strong approach to solving the dilemma of quality or quantity, SalesIntel has been helping businesses widen the outreach using human-verified data. We believe in providing data that boost business growth. SalesIntel cuts down the manual work and gives our customers access to millions of human-verified data in a few clicks.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Porch Group Media

SEPTEMBER 18, 2018

Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data. In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. With a stronger housing market, sales are increasing. ONLINE AND OFFLINE SALES. Furniture Shoppers by Age.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45