Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 123

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 123

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

AccuData

JULY 26, 2018

Descriptive analytics, such as AccuData’s Snapshot profile, build a profile of a target audience. Another great way to increase marketing results is by adding data to an existing file. For example, you might add demographic data to allow for segmentation and personalization. Provide Data Hygiene. Let’s get started!

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

Porch Group Media

SEPTEMBER 18, 2018

Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research on-line before they even step into your store. Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data. However, there is good news.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Renewed focus on data quality. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. 2009 was the year in which Marketing Automation really took off.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100