Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Keyword difficulty (and CPC) has skyrocketed in most verticals.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Defining the Right Sales KPIs.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics. Get A Free Consultation.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Metadata

DECEMBER 8, 2021

So you’re up to speed on the difference between ABM and demand gen tactics , you’ve launched a couple of campaigns , and leads are starting to trickle in. The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. But that’s not the worst part. Keep it simple.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Single Grain

APRIL 3, 2023

Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present. In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy.

Paid Content 98

Paid Content Social Media Advertisements Advertising 98

Single Grain

AUGUST 17, 2021

One of the most important hires in your company is the VP of marketing. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. What Is a VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’ve been talking about the importance of video and infographics for years, but marketers have been slow to make the investment.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. However, determining the right PPC pricing packages for this powerful marketing tool can be a daunting task. Not convinced?

PPC 52

PPC Pricing Price Paid Search Agency 52

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Paid Content 64

Paid Content Paid Search Agency Top of Funnel Digital Marketing Funnels 64

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. This way, a local business can attract qualified leads and increase the likelihood of turning them into customers.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

PureB2B

JULY 12, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). In simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? Define Your Sales Funnel.

Cost per Acquisition 62

Cost per Acquisition Paid Content Acquisitions Cost 62

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Brandpoint

JUNE 24, 2021

An older model for identifying qualified leads, first developed by IBM. BANT covers four core factors to determine sales-readiness: budget, authority, needs and timeline. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Contently

DECEMBER 16, 2022

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. We’ve extensively researched marketing’s “advice problem” and have discovered the sweet spot.

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JANUARY 29, 2020

These days, the SaaS space is more crowded than ever, so finding, nurturing and converting qualified leads can be challenging – but not impossible. This means there’s plenty of room for your SaaS business to rank at the top of the search results if you invest in content marketing as a tactic to boost your SEO.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

PureB2B

OCTOBER 8, 2020

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

Outbrain

FEBRUARY 1, 2023

Top-of-funnel marketing is a lot like fishing. If you approach it from the right ‘angle’ and ‘hook’ the right leads, the results can be ‘reel’y good… OK, that’s enough of the fishing metaphors and puns – promise! What is Top-of-Funnel Marketing? But there are similarities.

Top of Funnel 52

Top of Funnel Paid Content Marketing Funnels Work Management 52

PureB2B

OCTOBER 8, 2020

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Convert

MARCH 14, 2022

Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. For instance, if your Shopify store receives 2000 visitors a month and you make 400 sales, your conversion rate is 400/2000 or 20%. Marketing Reports: Use these reports to learn about your conversions.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. For instance, if your Shopify store receives 2000 visitors a month and you make 400 sales, your conversion rate is 400/2000 or 20%. Marketing Reports: Use these reports to learn about your conversions.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Metadata

JANUARY 5, 2022

A few months ago, I posted a question about the upcoming trends in B2B marketing: The 100+ comments were flooded with opinions and suggestions from B2B marketing heavyweights and customers. And thankfully we’re going deeper than email marketing, search engine optimization, or social media. Revenue > Vanity Metrics.

Top of Funnel 52

Top of Funnel Cost per Lead Trends Cost Per Click 52

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. ” by Elizabeth Clark. SMX East 2017, Day 2. ” by Julie Collins.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. But I've never combined the two -- maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94