Vision Edge Marketing

OCTOBER 3, 2023

Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. With treasure maps based on market and customer insights and competitive intelligence, businesses are better able to chart a course to target and attract new customers with precision.

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

LeanData

FEBRUARY 9, 2021

Or, rather, flip the funnel upside down and re-label: Identify targeted accounts, acquire leads and engage, and then land and expand across the organization and its buying committee. . Take action on the number and quality of engagements in an account and ensure timely follow-up by accurately routing leads and contacts.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. Of course, you might already be using it. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Marketing Insider Group

APRIL 22, 2021

We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning. Sumo is a free tool for capturing email addresses and collecting lead information. Data and Analytics Tools for Startups. Google Analytics.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Good competitive racers check out the course in advance to get a sense of the terrain and curves and turns. Data and analytics are needed in both.

Lead Ranking 294

Lead Ranking Lead Scoring Planning Work Management 294

ClickZ

OCTOBER 23, 2020

As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 Automation is possible in 30% of sales activities.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

SmartBug Media

OCTOBER 18, 2021

A Crash Course on RevOps. There is a system or tool for everything and the need to keep them aligned because without this organizations face difficulties to get the insights on how the business is actually performing. By bringing all of this together RevOps drives revenue predictability that leads to revenue growth.

Course 59

Course Lead Ranking Inbound Marketing Advertising Benchmark 59

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Of course, the CRM is still ultimately your modern rolodex. Keeping Up with the Right Contacts.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Social media analytics at every stage. These soft stats can help you spot the early indicators that lead to conversion. Cost per lead/acquisition.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Martech

APRIL 15, 2022

Of course, it’s the team analyzing their data every week. Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. The IT or data organization should provide insight into the quality of the data used, at least monthly.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Webbiquity

NOVEMBER 15, 2022

taking new courses and certifications for self-development. Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media 311

Social Media Work Management Marketing Management Media 311

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

chiefmartech

APRIL 21, 2020

Analytics Architect (MODELLER) — a marketing data and analytics specialist. Operations and analytics roles tend to be more internally oriented, serving stakeholders within the marketing organization. Analytics experts do data science (70%). Analytics experts know SQL (53%) — and are the only ones who know R (20%).

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Top Rank Marketing

NOVEMBER 9, 2023

Organic traffic (and attributed leads) The guiding key performance indicator (KPI) for virtually any SEO program is organic traffic, which refers to visitors who arrive at your website from unpaid search. Of course, tracing an eventual customer back to organic search is not always (or often) an A-to-B equation.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 141

Marketing Insider Group

NOVEMBER 17, 2020

A fruitful content marketing return for your organization requires both strategy and execution. According to a SEMRush survey, 77% of organizations have a content marketing strategy ! This is something many organizations struggle with due to a variety of reasons. Quick Takeaways. Start with a Strategy. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

ERDM

MAY 15, 2018

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. His points about the need for improved customer journey analytics is critical for all marketers. Customer/donor journey analytics is a hot topic in marketing right now and rightly so.

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

Anyword

OCTOBER 5, 2023

This data-driven approach ensures that your marketing strategies align with your audience’s expectations, leading to more successful campaigns. By leveraging AI-powered analytics, you can uncover patterns and trends that will most effectively drive marketing results. Are you achieving your goals of more signups, demos and leads?

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process.

Intent Data 326

Intent Data Marketing AI Intent Lead Ranking 326

ClickZ

DECEMBER 3, 2019

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close the deals. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

Vision Edge Marketing

OCTOBER 31, 2023

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits.

Segmentation 196

Segmentation Lead Ranking Work Management Marketing Management 196

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Rather, they pursue quality.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Enhance lead generation opportunities for exhibitors and sponsors.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

Oktopost

JULY 6, 2023

And yet, the target remains the same: high-quality leads. Your sales team is in charge of nurturing those leads, but that process is part of the same funnel. The more people who interact with the posts, the higher the odds that quality leads not yet on your radar will encounter it organically, and begin to show interest.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. What are your competitors’ customers lacking?

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Determine what type of social content leads to the most conversions, engagements, etc.

Social Media 101

Social Media Analytics Media Work Management 101

Marketri

APRIL 17, 2024

Jen Marino hears similar sentiments from CEOs at the accounts she leads: “They value the ability to systematically measure marketing to ensure a healthy ROI.” They typically DON’T care about the breakdown of organic vs search traffic or the rate of Marketing Qualified Leads (MQLs) that turn into Sales Qualified Leads (SQLS).

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Anyword

DECEMBER 20, 2023

But beneath the allure of these AI-powered tools lies a set of distinctive challenges when it comes to tracking product analytics and usage. We will also discuss some of the key considerations when tracking product analytics and usage in these types of platforms. Let’s explore some of the key obstacles that need to be overcome.

Analytics 40

Analytics Generation Product Lead Ranking 40

Top Rank Marketing

OCTOBER 25, 2023

Research has found that organic search accounts for more than half of all website traffic globally. Although there are tools and technologies that can support an SEO audit, expertise is required to ensure the project aligns with key business goals, and that the findings lead to strong, actionable recommendations.

SEO 137

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 137