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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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How to Determine Your Paid Media Budget

SmartBug Media

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. What's the point of having a paid media budget?

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4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

In fact, a recent coronavirus report from Hawke Media shows that searches for “what’s open near me” have increased more than 60 percent , highlighting the importance of businesses keeping customers informed via their online listings. . Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages.

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Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator

Martech Advisor

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

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The Ultimate B2B Marketing Glossary

Envy

Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content. Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit. It's an alternative metric to CPA.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

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Why we care about performance marketing

Martech

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Get the daily newsletter digital marketers rely on. Processing.Please wait. How reliable is it?