Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? It is used to identify patterns and trends in data for informed decision-making.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Leverage User Analytics for Future Campaigns.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

FEBRUARY 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt What are some data analytic goals for an insurance marketing department?

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. I am not referring to performance analytics. This isn’t necessarily a new or sophisticated way of content mapping.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Proofread all the content on your website for grammar and accuracy, and switch out old photos for new ones.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences. Hello, Amazon and Spotify!)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Rethinking analytics. Rethinking analytics.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. for trending keywords in search.

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. It is specific, measurable, attainable, and relevant and time bound.

Trends 82

Trends Planning Work Management Marketing Management 82

Martech

NOVEMBER 28, 2023

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits.

Marketing AI 86

Marketing AI Advertisements Advertising Trends 86

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. What is ICP Analytics with AI? How AI is Used in Data Analytics? How to Implement ICP Analytics with AI?

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. The role of AI in SEO content creation Amidst the resurgence of SEO, organizations must take a fresh look at their approaches to planning, creating, and managing SEO content.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. The answer lies in social media analytics. What Are Social Media Analytics?

Curation 85

Curation Social Media Analytics Personalization 85

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Choose a category.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. In 2023, businesses across various industries are harnessing the potent influence of social media personalities and content creators to connect with their target audiences in meaningful ways.

PR 65

PR Trends Public Relations Transparency 65

Parse.ly

OCTOBER 5, 2022

How do I leverage trending content? How do I identify underperforming content? Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. Whatever your approach, make sure your entire team is able to see analytics every day. How do I leverage trending content?

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Marketri

NOVEMBER 8, 2023

In this article, we’ll explore the top 5 SEO trends that can be leveraged as part of a successful B2B marketing strategy. SGE allows users to ask questions that are more complex and descriptive while also getting to the gist of a topic faster with more relevant links. What does this mean for your business?

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Content is still king. Social media content. Content is still king. Social Media Content.

Trends 111

Trends Planning Work Management Marketing Management 111