Valasys
FEBRUARY 28, 2019
The global leader in intelligent customer engagement, Swrve, announced on February 7 th 2019 that they will be integrating with Oracle Eloqua – a part of the Oracle Marketing Cloud – so as to even out the playing field for mobile marketers and to provide best-in-class mobile marketing communications which will expand Eloqua’s core functionality.
Webbiquity
AUGUST 18, 2020
Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.
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ANNUITAS
SEPTEMBER 21, 2018
Adobe is known excellence at the crossroads of creative and analytics. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. That’s important because too often this type of acquisition results in mass talent exodus.
ClickZ
OCTOBER 22, 2020
This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. This software is not for the faint of heart.
Customer Experience Matrix
APRIL 15, 2012
One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class.
Vidyard
FEBRUARY 13, 2014
So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own. #5. With the detailed reporting and analytics a Video Marketing Platform provides, marketers can finally understand who is watching specific content, and how long each piece held their attention for.
Webbiquity
JULY 12, 2016
These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 7) Oracle Eloqua.
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