Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

DAGMAR Marketing

JUNE 15, 2021

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Work Management 111

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Is your website secure, quick, and mobile-friendly?

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Customer Experience Matrix

NOVEMBER 3, 2018

I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. A complete architecture has entries in each of these five categories. Back to our Data CDP, which obviously leaves the additional gaps of analytics and personalization.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.”

Privacy 109

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 109

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Getting More from Performance Video Marketing. Make them mobile-friendly. Plan for action.

Planning 283

Planning Marketing Plans Video Marketing Content Marketing 283

Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Hubspot

APRIL 25, 2019

Social media is an instrumental component of any business's marketing strategy. And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? Impressions.

Analytics 100

Analytics Impressions Eye-Tracking Stats 100

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. These are formatted as category-action-label.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Parse.ly

MARCH 10, 2020

Boasting mobile website optimization, sleek design templates, and unmatched flexibility with a vast library of plugins, other CMS don’t even come close. As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward.

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. Which Categories Make Sense for B2B?

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 110

Marketing AI Work Management Marketing Management Customer Satisfaction 110

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). Adobe Analytics ). Adobe Analytics ). Adobe Analytics ). When asked about the extent to which digital permeates their marketing activities, 13% of retailers described themselves as “digital-first.” Are you an omnichannel retailer?

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

ClickZ

AUGUST 14, 2020

30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. The top 12 marketing technologies that are winning 2020. These are some key findings: 38% of marketing budgets are dedicated to marketing technology. Marketing technology budgets continue to rise in Q2 2020.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Optimize for mobile.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Get the daily newsletter digital marketers rely on. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Advertisements Advertising 106

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Facebook 106

Facebook Planning Work Management Paid Search Agency 106

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. This year’s winners showed an incredible capacity for creativity, innovation, and adaptability across 12 categories in an immensely challenging year. Explore the 2020 winners by category below: .

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. of overall market share, despite a 3.5% Except for Apple iPad (iPadOS Mail), each Apple category has decreased over the past month. Mobile: 6.3%. market share.

Privacy Protection 77

Privacy Protection Email Marketing Privacy Mobile Marketing 77

Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. There is also a greater need for marketers to make decisions in real-time. Loftis cited five broad categories. Data sources.

Automation 88

Automation Lead Ranking Lead Scoring Mobile Marketing 88

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Since we checked last month, Apple’s market share increased slightly from 57.2%

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Vendors source this data differently, however.

Enterprise Management 138

Enterprise Management Marketing Management Search Marketing Lead Ranking 138

Litmus

NOVEMBER 18, 2022

We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Apple gained market share, from 57.7% Apple Mail Privacy Protection (MPP) is still the most popular category within the Apple umbrella. For monthly updates, head to our email client market share site.

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. What is Instagram Insights?

Ideal Customer Profiles 101

Ideal Customer Profiles Analysis Profiling Budget Programs 101

Blue Flame Thinking

JANUARY 3, 2022

Blue Flame Thinking has gained national recognition as a top web and app development company in the USA by Techreviewer.co, the well-regarded IT market research and analysis company. The agency provides reliable and budget-friendly services, focusing on branding, design, development, marketing automation, production, SEO, social, and paid.

Paid Search Agency 98

Paid Search Agency Marketing Management Marketing Automation Services Budget Programs 98

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. of overall email client market share. As a result of Apple’s growing market share, Gmail and Outlook saw a decline. Mobile: 7.1%. Most popular mobile opens.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. The answer: Yes!

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

chiefmartech

DECEMBER 6, 2022

Is there a martech product you know that is missing or needs its category updated? First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. Contribute your suggestions here.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94