Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

SalesIntel

MAY 13, 2024

By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors. Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Aberdeen

JANUARY 13, 2020

In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

JANUARY 13, 2020

In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Companies that report using advanced analytics, for example: Achieve 22.1%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Zoominfo

SEPTEMBER 7, 2021

Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says. We call that niche information “small data.”

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Aberdeen

JANUARY 13, 2020

In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

ANNUITAS

MAY 24, 2016

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Buyers buy, not companies. Are you doing it?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Or they target broad, high intent keywords like “buy <main keyword.>” Note : If you haven’t switched to Google Analytics 4, now is the time.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Without analytics, we know nothing about the prospects behind the clicks.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Vision Edge Marketing

SEPTEMBER 19, 2023

One of the best ways to align Sales and Marketing is around the customer buying journey and to use a buyer intent model to improve alignment and handoffs. Data-Driven Actionable Insights: Agile decision-making requires real-time customer insights, market trend data, and competitive intelligence.

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Act-On

APRIL 26, 2024

Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent. Implementing AI into our analytics, including natural language processing, has changed everything for me as a VP,” says Jeff.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Here are five marketing trends that you should be looking into this year. Content Marketing.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. Intent data is the essential ingredient to reaching your best leads first.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Contently

DECEMBER 26, 2022

Measure Engagement to Assess Thought Leadership & Buyer Intent. You can track Unique Page Views via Google Analytics. Other information (lead scoring, analytics, and demographics) may impact an organization’s decision to qualify the lead as an MQL. Want more insight into content marketing trends?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

PureB2B

JUNE 9, 2022

You should be able to have faith that the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “purchase-ready.” ” Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

PureB2B

FEBRUARY 23, 2022

PureABM takes all the guesswork out of ad delivery by targeting key accounts with considerable potential for conversion, and these three capabilities make it happen: Predictive Analytics. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM takes all the guesswork out of ad delivery by targeting key accounts with considerable potential for conversion, and these three capabilities make it happen: Predictive Analytics. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

MAY 10, 2022

You should have faith the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “buyer ready.”. Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Inbox Insight

JULY 28, 2020

Global IT spend is on the rise and despite project delays caused by the disruption of COVID, our data shows an overall trend of growth. But in a time of uncertainty, understanding B2B buyer behavior is more important than ever. What topics are trending with IT buyers? Buyer intent and behavior.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Zoominfo

AUGUST 31, 2020

Technology : Sales intelligence platforms and buyer intent software. Technology : Automation platforms, machine learning, analytics software, and cloud systems. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium. Follow our go-to-market series.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Aberdeen

JANUARY 11, 2019

Therefore, our buyer intent data reveals that the healthcare sector is making significant investments in analytics and big data technologies. The Numbers: Buyer Intent in the Healthcare Sector. Figure 1: Healthcare Sector Trends toward AI, Data Visualization. Data Discovery and Visualization.

Intent Data 40

Intent Data Intent Buyer Intent Intent Signal 40

PureB2B

MAY 2, 2022

Pick a past campaign or initiative you’d like to enhance using intent data and review its existing performance analytics. This data will act as your “control” subject, so you can measure any future performance metrics against it to get an acute understanding of intent data impact.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

ClickZ

NOVEMBER 19, 2020

From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. Here are a few examples: AI and predictive analytics. Artificial intelligence (AI)-based crisis modeling and predictive analytics use real-time data modeling to create a more accurate picture of what to expect in the future.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

PureB2B

DECEMBER 3, 2021

In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration. Predictive Analytics.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Outgrow

MAY 21, 2021

Check out more fascinating post-pandemic e-commerce trends and statistics here! . E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . Likewise, they give you important insights about your customers through analytics. . But staying on top of SEO trends can be tricky.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Only B2B

FEBRUARY 1, 2024

Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. – Sirius Decisions Intent data helps you identify high-value prospects who are most likely to convert– allowing you to prioritize your outreach efforts and maximize your ROI.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Inbox Insight

DECEMBER 1, 2020

With third-party data, you can monitor research spikes and trends within your industry, and tailor your content to solve pain points and drive demand. 64% of B2B marketers gather intent data, but struggle to action on the insights gathered. Most importantly, you’re letting new audiences know that you exist.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

SalesIntel

APRIL 28, 2022

Buyer intent data is an excellent resource for creating targeted email marketing campaigns with customized content. Implement Analytics And Track KPIs – Checked? KPIs necessitate the use of analytics. KPIs and analytics may help you fine-tune your marketing campaign to connect more with your target audience.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Inbox Insight

SEPTEMBER 10, 2020

This means that early-stage content consumption is a useful indicator of buyer intent further down the line. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. What topics are trending with MarTech buyers?

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86