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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 114
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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 322
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Hiring a business analyst: Best of the MarTechBot

Martech

I am trained with MarTech content. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement?

Business 102
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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

I am trained with MarTech content. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Answer Some data analytic goals for an insurance marketing department may include: 1. How has it been for you?

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32 social media training resources and courses every marketer needs

Sprout Social

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Level: Beginner. Type: Course.

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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. I chose a dataset from business stocks with an objective of predicting the next day close amount on the stock.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Yet, as businesses dive into these advancements, the challenge arises: striking the perfect balance between automation and the human touch to sustain unbeatable customer experiences. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242