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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

we’ll examine customer success’s link to customer-centricity and reveal the 4 pivotal board roles in guiding leadership to master this business model. ” This definition emphasizes understanding and meeting current customer needs and also anticipating future requirements to ensure sustained business success.

Design 223
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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Make sure it integrates with your analytics solution. The repercussions?

Analytics 126
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Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. Insight within Unexpected Data Analytics. segmentation.

Analytics 210
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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. This is why UX design is so important for B2B businesses. Here’s how these companies can leverage UX design to gain a competitive advantage. The Importance of UX Design for B2B Businesses.

Design 268
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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. And of course, higher the list size, more the business and impact of your work. Thank God we made the move because my gut is very moody.

Analytics 195
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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. Make adjustments according to your analytics too. If you aren’t using well-designed landing pages, add them to your website.