Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Valasys

JANUARY 3, 2024

As the Dubai real estate market continues to evolve, a new force is shaping the way properties are showcased, marketed, and ultimately sold — marketing technology. This dream is not lost on investors eyeing the thriving Dubai real estate market, where seafront properties have become synonymous with exclusivity and high returns.

Privacy 40

Privacy Marketing & Strategy Barriers Forecasting 40

chiefmartech

APRIL 24, 2018

it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Martech Advisor

JANUARY 20, 2020

Lynne Capozzi, Acquia's CMO, shares three strategies that marketers will look to in the coming year to do that. With every passing year, customer expectations continue to rise as does the pressure on CMOs and marketing leadership to deliver more memorable customer experiences across every touchpoint.

Storytelling 76

Storytelling Barriers Act-On Touchpoints 76

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Use these insights to influence other marketing efforts and areas of your business.

Work Management 92

Work Management Marketing Management Software Marketing AI 92

SpotMe Blog

SEPTEMBER 8, 2023

Then, as soon as a drug is licensed pharmaceutical advisory boards help to devise post-marketing clinical trials, review medical education programs, and provide expert suggestions for life-cycle management. And during clinical trials, KOLs who attend advisory boards can help to interpret trial outcomes.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Content Standard

OCTOBER 20, 2023

Content atomization is a strategy primed to address the unique challenges of healthcare marketing, especially if you’re selling into large, complex organizations such as hospitals, health systems, payors, or large group practices. For most healthcare marketers, this level of precision has been out of reach.

Marketing AI 58

Marketing AI Work Management Marketing Management Planning 58

Circle Studio

NOVEMBER 21, 2019

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Kevin Indig

JUNE 26, 2023

Set yourself up for success in the new AI-powered Search world. What excites me so much about CRO is that it sits between marketing and product. Wealthfront’s homepage, for example, addresses concerns (1, market volatility), makes a promise (2, high APY), shows the product (3), and uses trust signals (4) to increase Psych.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Mass Analytics

DECEMBER 20, 2022

As a result, marketing teams must quickly adapt to this new environment. They need to put the right measurement framework in place to understand and disentangle the performance of each marketing channel. The decades-old technique was expected to leave the marketing effectiveness measurement scene to pave the way for MTA.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Single Grain

JULY 7, 2023

But with so many marketing channels, tools and techniques available, how do you know which path to take? This approach saves time and money while still reaching advertising objectives by tapping into the expertise and resources of external specialists or an outsourced marketing team, instead of hiring a full-time in-house team.

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., Then, when Apple released its privacy updates in iOS 14.5, You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Barriers can be related to cost, risk, urgency, quality, etc.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

The Customer

MAY 13, 2021

The solution will enable live streaming, sponsorship, networking and advanced analytics, along with continuous engagement before, during and after events – as well as Webex features like polling, Q&A, chat and real-time translation. Our solutions are underpinned with security and privacy by design.

Intent 52

Intent Webinar Metrics Co-Registration Work Management 52

Martech Advisor

DECEMBER 26, 2019

In a world overwhelmed with content, marketers can ensure their story stands out, writes, Sairam Vedam, CMO, Kore.ai. Customer-centricity is a buzzword marketers love. To produce content that’s relevant to customers and serves their needs is an overwhelming concern for any marketer. But most marketers fail in their quest.

Marketing Automation Services 52

Marketing Automation Services Content Multi-Channel Distribution 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Work Management 113

Work Management Personalization Marketing Management Marketing AI 113

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Valasys

JULY 18, 2023

Making AI accessible to everyone is known as democratizing AI. In other words, open-source tools and datasets created by corporations like Microsoft and Google are made available so that anyone can create cutting-edge AI software. These tools and datasets require less AI expertise from the user.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

chiefmartech

FEBRUARY 14, 2019

But we think of martech more holistically as a new discipline, the innovation of marketing, technology, and management combined. Program for senior executives or hands-on marketing operations managers? Especially because we don’t think of martech as merely a collection of tools and technologies. That is massive enough on its own.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Remove language barriers with real-time language translation into 100+ languages.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Yes, we’re speaking of AI.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Salesforce Marketing Cloud

JUNE 12, 2024

Engaging them with insights Team up with your marketing department to highlight the latest blogs, reports, and thought leadership assets. 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Sales Selected Please select at least one newsletter. Learn more What is social selling?

Ideal Customer Profiles 110

Ideal Customer Profiles Paid Content Work Management Peer-to-peer 110