Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. 75% of B2B buyers use social media to support their business purchase decisions.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. The post How To Get A Positive Return On Your Marketing Investment appeared first on B2B Marketing Insider.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. How B2B Marketers can make the most of Their LinkedIn Advertising.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Why is this so? Yahoo’s PPC ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

JUNE 25, 2019

B2B marketing these days is becoming increasingly data-driven. For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge. This helps them achieve their business objectives & optimize their Return on Investment (ROI).

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Marketers use blended ABM strategies to scale up their sales.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 16, 2019

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. To expedite the sales conversions, the brands need to connect with their personas on an emotional level & this is where modern technologies such as emotional analytics come into play.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. The Best Email Marketing Tools for the Year 2019 & Beyond: Top 10 Picks.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 26, 2019

Analytical tools such as Google Analytics, YouTube Analytics & Brand Lift can help the marketers measure the successes of their YouTube promotional contents across the different stages of buyers’ cycle. At the end of the day, social media KPIs are all about separating what you need from innumerable data-driven metrics.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. According to Hootsuite, 75% of the B2B businesses market on Twitter. To discover the Twitter engagement, on needs to delve into the Twitter analytics & then click on “Engagement Rate”.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Bit.ly: This platform provides accurate analytics for those seeking accurate analytics about the pages they share.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics. 5 Ways data analysis boosts B2B ROI. The problem?

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging. Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

NOVEMBER 18, 2019

Ascendency & evolution are the core pillars of the ever-dynamic & transcending modern B2B world. So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI).

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. billion of approximately $58.6

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

AUGUST 26, 2019

When it comes to B2B marketing nothing is stagnant, things are fast-paced & dynamic & immobility is synonymous to some serious incongruences in marketing strategies opted for. However, in an era of fiercely evolving B2B technologies, mere money-making isn’t sufficient. Ways to Architect an Impactful Content Strategy.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

APRIL 3, 2020

What is a B2B eCommerce with example. Aberdeen Group defines B2B eCommerce as follows: “A term used to describe commerce transactions between businesses. To be successful in B2B eCommerce, brands need to learn from the competitive benchmarking of their distinguished counterparts such as Flexfire LEDs , CleanAir , Selini NY , etc.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. The blog pins or other promotional pins promoting a brand or product may lead to traffic on the website.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

AUGUST 28, 2019

B2B events marketing is a central theme to B2B marketing. The industry-stalwarts possessing different expertise such as those belonging to the field of account-based marketing, influencer marketing, Martech, AI and data analytics will deep delve and brainstorm to derive the underlying ramifications of the latest industrial practices.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. This structured data is available to other marketing systems.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. This structured data is available to other marketing systems.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Navigate the Channel

JUNE 7, 2023

#1 56% of B2B companies incorporate digital marketing, according to WebFX. Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. Hello, Google Analytics. Digital marketing allows B2B companies to track and measure their results.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65