The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. ” How to use Emotional Analytics for Businesses. .” Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. AI-driven analytics enables you to gather and analyze vast amounts of data from various sources, including customer interactions, social media, website traffic, and more.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. What are the demographics? Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate.

Conversion 133

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 133

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Unfortunately, every social media platform provides a different set of analytics. No (although social IS getting harder).

Social Media 116

Social Media Media Webinar Metrics Forrester 116

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. While you're here, please subscribe to our blog for all things B2B marketing and analytics!

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Albacross

NOVEMBER 4, 2021

68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: Forrester , 2021). Second-party intent data is collected by another company and then purchased by you. Then you purchase this data from Platform A.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

TrustRadius Marketing

AUGUST 21, 2018

Wide mobile adoption crosses multiple demographics. It also affects how B2B marketers can reach buyers. This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. Marketers can truly get to know their target customers by building the proper buyer personas for their purchase cycles. Also, utilize Google Analytics to determine where your lead originated.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. Marketers can truly get to know their target customers by building the proper buyer personas for their purchase cycles. Also, utilize Google Analytics to determine where your lead originated.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Takeaway: Segmentation analytics are NOT predictions. “Doesn’t every predictive vendor have intent data?”

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Valasys

AUGUST 13, 2019

Nowadays, B2B dominion is fiercely competitive. In the year 2018, Forrester Research in the first-ever analytical articulation of the sales readiness market published that 42% of the B2B firms had either purchased a sales readiness tool or intended to do so by the end of the year.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. These days, marketers use data analytics tools to measure the success of every marketing effort. So, What Is Buyer Intent? Customer Touch Points. Image via Mintigo.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. These days, marketers use data analytics tools to measure the success of every marketing effort. So, What Is Buyer Intent? Customer Touch Points. Image via Mintigo.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

PureB2B

FEBRUARY 19, 2017

Effective personalization takes time to achieve, so as a marketer, you have to do your target market research, which goes beyond segmenting by demographics. Track your prospects’ activity by identifying pertinent online behavior, searches, clicks, and purchases. Get to know their interest by analyzing the articles they’ve been reading.

Lead Nurturing 62

Lead Nurturing Personalization Lead Ranking Lead Scoring 62

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When customers make purchases today, they no longer take linear, predictable, easily influenced paths. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When customers make purchases today, they no longer take linear, predictable, easily influenced paths. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Martech

SEPTEMBER 21, 2021

Today, marketing automation is one of the core activities of a marketing department — whether for a small local business or a large consumer or B2B enterprise. site purchases, browsing, social posts) and demographics/firmographics. Predictive analytics. What do marketing automation tools do?

Marketing Automation Services 128

Marketing Automation Services Enterprise Management Work Management Marketing Management 128

Valasys

MAY 29, 2020

The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy. What is B2B Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. 91% of B2B marketers utilize content marketing to reach customers. Strategy Analytics ). Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SpotMe Blog

AUGUST 4, 2023

Organizers get real-time insights into attendance numbers, demographics, and more to optimize the event experience through the event attendance tracking software on their event check-in app. Reports and analytics : To improve your events over time, you need data. 127 reviews) Capterra Score: 4.4 (14

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

DemandMatrix

JULY 1, 2020

Sales retention is one of the primary worries of any B2B player in today’s ever-competitive commercial arena. As per McKinsey report-2014, “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t”.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

PureB2B

JANUARY 9, 2019

While mobile marketing channels have seen growth overall, B2B industries are still wrapping their heads around the growth of mobile adoption. Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. And who can blame them? trillion by 2021.

Mobile Marketing 97

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 97

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

PureB2B

JANUARY 9, 2019

While mobile marketing channels have seen growth overall , B2B industries are still wrapping their heads around the growth of mobile adoption. Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. And who can blame them? trillion by 2021.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Scoring 62

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value.

Conversion Rate 98

Conversion Rate Conversion Tips Marketing Analytics Tools 98

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. Past purchases. Makes a purchase.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Seismic

MAY 24, 2019

A recent study of B2B buyers found that 95% of buyers chose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.”. Step one is to develop buyer personas, then you need to map their preferred buying experience, which is how these make purchases.

Work Management 78

Work Management Marketing Management Tips Content 78

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Convince & Convert

FEBRUARY 23, 2012

Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. Eric : Exactly. Lauren : Yes.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.

Social Media 155

Social Media Media Paid Content Work Management 155

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. B2B personalized marketing examples.

Work Management 123

Work Management Personalization Marketing Management Marketing AI 123