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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Exploring big data with analytics is within the reach of more organizations than ever before.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Now Acme Inc. Bingo! Or

Five Areas Where B2B Marketers Can Leverage Big Data

Marketing Action

Forrester’s “ Forrsights Strategy Spotlight: Business Intelligence And Big Data ” study notes that “High-growth firms are more interested in what’s possible tomorrow than what’s painful today.” I think this is a very admirable goal. With that in mind, here is my list of the areas that show the greatest promise with big data for B2B marketers: 1. What is Big Data?

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Twitter for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? My takeaway:for B2B to sr buyers, Tw might just be practitioners talking to each other.& might be enough for a while. Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. Q3: Who should be in charge of the B2B twitter content?

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. This year I've been talking a lot about Nurturing. The impact?

Our Fav Posts, Week of August 22

MI6 Marketing Agency

Selling to B2B Decision Makers? Facebook Can Work for B2B Marketers, But You Gotta Know the Rules. Source: Josh Bernoff, Forrester) | Read the annotated post here. Remember that the people that read these posts are professionals with an interest in B2B marketing and business development. Best Marketing Posts Blog Featured Analytics Android Apple Business Development Demographics Facebook HTC Motorola Online Marketing Selling Social Media Steve JobsHelping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. Facebook Demographics: A Comprehensive Guide (Amazingly Squeezed Into One Page) by Soshable. It’s approaching one billion users worldwide. Mark R.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. 92% of B2B buyers use online resources to research products and services. hours to 6.3 hours.

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. The last piece, of course, is analytics. The challenges facing these marketers.

Aging 41

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. This chat session was about Twitter for B2B Marketing. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? My takeaway:for B2B to sr buyers, Tw might just be practitioners talking to each other.& might be enough for a while.

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. The last piece, of course, is analytics. The challenges facing these marketers.

Aging 29

Digital Marketing Glossary, Part 2

Marketing Action

In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. license.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website? Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network. Registration pages go away …much to the approval of consumers. Expect more now.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. But does the B2B need the same platform components as B2C?) Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group.

Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Demographic and Firmographic Information. Decrease Opt-outs.

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Modern B2B Marketing

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Engage with customers and prospects where they are, not just where you want them to be According to Forrester, 4 out of 5 people participate socially online, plus there are more to come since 1 in 13 people are using the internet.