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| | MI6 MARKETING AGENCY
AUGUST 27, 2011 [Analytics, B2B] Our Fav Posts, Week of August 22
Selling to B2B Decision Makers? Facebook Can Work for B2B Marketers, But You Gotta Know the Rules. Source: Josh Bernoff, Forrester) | Read the annotated post here. Remember that the people that read these posts are professionals with an interest in B2B marketing and business development. Best Marketing Posts Blog Featured Analytics Android Apple Business Development Demographics Facebook HTC Motorola Online Marketing Selling Social Media Steve JobsHelping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week.
| | MI6 MARKETING AGENCY
JANUARY 10, 2011 [Analytics, B2B] Twitter for B2B Marketing
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Twitter for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? My takeaway:for B2B to sr buyers, Tw might just be practitioners talking to each other.& Best reason to incorporate Twitter into B2B: to Shut Up (about “you ) and Listen instead. Also show how many potential b2b customers are already in the space. PR Dept?
MARCH 17, 2013 | CONTENT MARKETING EXPERIENCE
[Analytics, B2B] Dozens of reasons why corporate blogs still matter in B2B marketing
FEBRUARY 7, 2012 | WEBBIQUITY
[Analytics, B2B] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
DECEMBER 27, 2011 | WEBBIQUITY
[Analytics, B2B] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
AUGUST 27, 2011 | MI6 MARKETING AGENCY
[Analytics, B2B] Our Fav Posts, Week of August 22
JANUARY 10, 2011 | MI6 MARKETING AGENCY
[Analytics, B2B] Twitter for B2B Marketing
DECEMBER 21, 2010 | E-STORM
[Analytics, B2B] Navigating the 2011 Display Advertising Landscape | e-storm.
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| | MI6 MARKETING AGENCY
NOVEMBER 18, 2010 [Analytics, B2B] Twitter for B2B Marketing
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. This chat session was about Twitter for B2B Marketing. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? My takeaway:for B2B to sr buyers, Tw might just be practitioners talking to each other.& Author: Chris Herbert. PR Dept?
| | MODERN B2B MARKETING
JULY 12, 2010 [Analytics, B2B] Email Marketing Best Practices from MarketingProfs Virtual Event
While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Application through B2B was presented, but only briefly.
| | CONTENT MARKETING EXPERIENCE
MARCH 17, 2013 [Analytics, B2B] Dozens of reasons why corporate blogs still matter in B2B marketing
Prospective B2B buyers predominantly look for information in search engines to discover content as The European Buyersphere survey 2012 shows. So, blogging is about lead generation by providing the right content at the right time too, as is all B2B content marketing. Channels used by European B2B buyers to find information advice – source. Source Forrester.
| | WEBBIQUITY
FEBRUARY 7, 2012 [Analytics, B2B] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
How are B2B marketers using social media differently from their B2C counterparts? ” Topics include online demographics, the growth of social media, Twitter facts and figures (e.g., ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.
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WEBBIQUITY | TUESDAY, DECEMBER 27, 2011 [Analytics, B2B] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. While there are lots of posts written about “great Facebook brand pages” that highlight large consumer marketers, few include examples from the B2B world. Facebook Demographics: A Comprehensive Guide (Amazingly Squeezed Into One Page) by Soshable. You know the statistics : Facebook is the most popular method for sharing online content. MORE >>
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010 [Analytics, B2B] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website? Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network. Companies deploying Social Sign On should try to support a number of ID providers to cover the range of preferences and demographics of their customers/members. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. MORE >>
E-STORM | TUESDAY, DECEMBER 21, 2010 [Analytics, B2B] Navigating the 2011 Display Advertising Landscape | e-storm.
Mobile expands to record number of Americans According to Forrester Research , more than one of three (36%) Americans will be using mobile Internet by 2015. Display advertising allows companies to tap local markets through robust demographic segmentation and receive measured results for their investment. For the younger population, the TV is still important, but where they’re getting that content from is changing,” says Jacqueline Anderson, an analyst at Forrester Research. Facebook alone, now encircling 600+ million users, took in $2 billion in display advertising revenue. MORE >>
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 17, 2009 [Analytics, B2B] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Engage with customers and prospects where they are, not just where you want them to be According to Forrester, 4 out of 5 people participate socially online, plus there are more to come since 1 in 13 people are using the internet. MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Analytics, B2B] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. But does the B2B need the same platform components as B2C?) My point: B2B marketers are looking elsewhere for help generating demand. 2) Email services – Julie Katz at Forrester writes about this group. Exciting times. MORE >>
- [Analytics, B2B] Should You Listen When Choosing a Listening Platform? FIFTH GEAR ANALYTICS | FRIDAY, JUNE 25, 2010
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