How are B2B marketers using social media differently from their B2C counterparts? ” Topics include online demographics, the growth of social media, Twitter facts and figures (e.g., ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. 92% of B2B buyers use online resources to research products and services. And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. hours to 6.3 MORE >>

How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website? Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network. Companies deploying Social Sign On should try to support a number of ID providers to cover the range of preferences and demographics of their customers/members. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. MORE >>

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Engage with customers and prospects where they are, not just where you want them to be According to Forrester, 4 out of 5 people participate socially online, plus there are more to come since 1 in 13 people are using the internet. MORE >>

Mobile expands to record number of Americans According to Forrester Research , more than one of three (36%) Americans will be using mobile Internet by 2015. Display advertising allows companies to tap local markets through robust demographic segmentation and receive measured results for their investment. For the younger population, the TV is still important, but where they’re getting that content from is changing,” says Jacqueline Anderson, an analyst at Forrester Research. Facebook alone, now encircling 600+ million users, took in $2 billion in display advertising revenue. MORE >>

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. But does the B2B need the same platform components as B2C?) My point: B2B marketers are looking elsewhere for help generating demand. 2) Email services – Julie Katz at Forrester writes about this group. Exciting times. MORE >>