Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Leadspace

DECEMBER 14, 2021

This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — for better lead to account matching, classification/scoring, context and insights.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Scoring 62

Only B2B

FEBRUARY 1, 2024

Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

SmarkLabs

JUNE 12, 2023

When it comes to B2B companies, the story isn’t any different. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. .” Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Conversica

DECEMBER 18, 2020

And so, to break through the noise and give yourself the best chance for engagement greatness in 2021, we suggest focusing on three key lead engagement strategies: personalization, Sales and Marketing alignment, and omnichannel communication. Personalization Is and Continues to be King. Personalization comes in all shapes and sizes.

Sales Qualified Leads 59

Sales Qualified Leads Lead Ranking Lead Scoring Webinar Metrics 59

Inbox Insight

DECEMBER 4, 2018

There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly. So, how can B2B marketers get ready for programmatic advertising? Why is this?

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. What are the demographics? Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate.

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Are you trying to generate leads or sales? Unfortunately, every social media platform provides a different set of analytics.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

PureB2B

FEBRUARY 19, 2017

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Pretty much everyone prefers the latter because there’s a much higher chance the content will bring value, as opposed to simply being yet one more piece of irrelevant junk mail.

Lead Nurturing 62

Lead Nurturing Personalization Lead Ranking Lead Scoring 62

Albacross

NOVEMBER 4, 2021

68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: Forrester , 2021). Does this mean that buyers will decrease their online research when comparing different providers? Not exactly. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. So, What Is Buyer Intent?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Targeted campaigns are run to convert VIP prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. While you're here, please subscribe to our blog for all things B2B marketing and analytics!

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Adobe Experience Cloud Blog

MARCH 6, 2017

Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome. Leveraging data science and predictive analytics optimizes every engagement point—offering the right offer, the right content, and the right product to the right prospect.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

TrustRadius Marketing

AUGUST 21, 2018

Wide mobile adoption crosses multiple demographics. It also affects how B2B marketers can reach buyers. This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Qualify/Score.

Email Marketing 48

Email Marketing Practices Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Being customer obsessed doesn’t just mean that you value and appreciate your customers. The last piece, of course, is analytics. Siloed Marketing Channels.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Being customer obsessed doesn’t just mean that you value and appreciate your customers. The last piece, of course, is analytics. Siloed Marketing Channels.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Ranking Lead Scoring 48

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Lead management. But the platforms that power these activities continue to evolve.

Marketing Automation Services 133

Marketing Automation Services Enterprise Management Work Management Marketing Management 133

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

SpotMe Blog

AUGUST 4, 2023

Organizers get real-time insights into attendance numbers, demographics, and more to optimize the event experience through the event attendance tracking software on their event check-in app. This information can then be used for lead generation, follow up after the event, and to boost future event attendance.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

sagefrog

JANUARY 10, 2024

A well-executed redesign can lead to significant success. Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website? A well-thought-out UX design impacts search engine rankings and can raise conversion rates by up to 400%. [ii]

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. If your free trial conversion rate is low, that means you aren’t generating leads for your SaaS business and are likely to miss your revenue goals. You can use product analytics and customer engagement software to capture the ‘aha’ moments of the most engaged users.

Conversion Rate 106

Conversion Rate Conversion Tips Marketing Analytics Tools 106

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Valasys

MAY 29, 2020

The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy. What is B2B Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Salesforce Marketing Cloud

MARCH 4, 2023

It helps teams across marketing, sales, commerce, service, and IT with the tools and information they need for personalized and consistent customer experiences that drive business value. A commissioned study from Forrester Consulting found that companies can provide a better quality experience to customers when all teams use a shared CRM.

CRM 98

CRM Work Management Marketing Management Paid Search Agency 98