Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

BOP Design

JUNE 13, 2019

Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships? Case studies for B2B buyers can be either ungated or gated.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . But mobile selling is now coming into its own, both with B2B and B2C consumers.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JUNE 21, 2016

Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. In Marketo, you can run the Program Analyzer to see which channel drove the highest ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. For Marketo, it’s a little bit of both.

Marketing & Strategy 134

Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Adobe Experience Cloud Blog

APRIL 1, 2015

However, the system breaks when the purchase is made offline–like when a buyer works directly with a salesperson who takes the order (a typical use case for B2B purchases). In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

Marketo 48

Marketo ROI Adwords Google 48

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. But don’t sell your pitch!

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. The Adoption of B2B Programmatic.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. Shareholder value.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. When it comes to marketing and sales, the more precise and specific you can get with every customer, the better.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Adobe Experience Cloud Blog

OCTOBER 26, 2016

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Here are four tips to get the most out of your predictive analytics efforts: 1.

Marketing Automation Services 48

Marketing Automation Services Analytics Automation B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Ryan Worden , Global Digital Marketing Analytics Manager, Sealed Air Corp. Stacy Blackman , Associate Director, B2B Marketing, Mspark.

Marketing Automation Services 96

Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Applying this concept to B2B marketing is just as important as consumer marketing for major purchases.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow. B2B marketers doing ABM may be just right. My content curation used to be 100% manual. Manual Curation via Feedly.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. Use Buffer’s analytics to measure goals. Google Tools (Analytics, Calendar, Docs, Meet, Sheets). We also love how easy it is to use analytics to measure and track visitor behavior, geographic locations, performance goals, and more.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics. Here is an example taxonomy: Outbound—B2B. Outbound—B2C.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Adobe Experience Cloud Blog

JULY 13, 2018

Predictive Analytics. Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data,” according to SAS’ definition. Google uses artificial intelligence and predictive analytics to power its autocomplete search prediction engine.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Get Leadership Buy-in Earlier. Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. Conclusion .

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. Analytics and Data Matter. Analytics and data have always mattered. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Every organization will prefer different channels, but organic search should always be a priority: 71% of B2B decision-makers begin their journey with a general web search. Google recently experienced 91% growth, over two years, in B2B researchers using mobile search throughout the entire path (not just the initial stages).

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Vidyard

OCTOBER 11, 2018

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. Results-driven/metrics/analytics. Competing companies.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113