Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Vidyard

JULY 17, 2015

Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? You get my point. If you say “view counts”, you’re in trouble.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

DECEMBER 16, 2020

KITCHENER, Ontario – December 16, 2020 – As business-to-business (B2B) sellers adapt to a digital-first reality, many have found new ways to not only maintain their performance but to radically improve their sales effectiveness and efficiency. Sign up for Vidyard for free: [link]. . press@vidyard.com .

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

AUGUST 2, 2017

Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. As B2B sales professionals move towards a more consultant-driven sales approach, it’s not just technique that is changing – it’s also attitude.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Vidyard

FEBRUARY 16, 2016

Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. Together, we’ll help clients in both B2C and B2B markets deliver innovative video campaigns that drive action and deliver results in a scalable manner.”

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

“Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. “We’re excited to partner with Media One Creative as a trusted personalized video content producer.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. Media Contact: Brad Hem.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., Vice President and Principal Analyst Laura Ramos, and Principal Analyst Jay McBain state that B2B sellers will become experts at creating and engaging with video in 2021. Sign up for Vidyard for free: [link].

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Vidyard, the leading platform for video marketing and video analytics, today announced Vidyard for Sales, a new video selling solution that helps B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers and close more deals.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Vidyard

NOVEMBER 28, 2014

Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Share How They’ve Used Video Analytics in Real Campaigns appeared first on Vidyard. So … use that data!

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Episodes 1-6 are now available. Episode 1 is available now. Episode 1 is available now.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Vidyard

DECEMBER 10, 2020

Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. Honorable Mentions: Trimble, No Lift Install.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

JANUARY 24, 2017

In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. The largest B2B clients host more than 10,000 videos with no signs of slowing down. Drop us a comment below to let us know what you think!

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. For more information, visit snapapp.com.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

SEPTEMBER 15, 2015

Marketers are already realizing the benefits of online video content as a better way to engage audiences, but there’s a huge untapped opportunity for video in B2B sales to not only build better relationships and close more deals but to do it more efficiently than ever,” said Michael Litt, CEO and co-founder of Vidyard. “On-demand

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

SEPTEMBER 15, 2015

“Marketers are already realizing the benefits of online video content as a better way to engage audiences, but there’s a huge untapped opportunity for video in B2B sales to not only build better relationships and close more deals but to do it more efficiently than ever,” said Michael Litt, CEO and co-founder of Vidyard.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. Bonus – the player (which collects your video analytics) is perfect for mobile.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

MAY 5, 2017

In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. In a B2B example, Taulia creates content with a mix of in-house and outsourced footage. What does it help your audience do?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing. .

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

MARCH 12, 2015

But we’re B2B. You’re thinking that, although your B2B market certainly owns a smartphone, the majority of their research is completed on their desktop, right? B2B product research on mobile is actually catching up to B2C behaviors, believe it or not. You MUST make sure your online experience is optimized for mobile.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

MAY 18, 2015

To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market. Lattice Engines provides industry-leading predictive analytics for marketing and sales. All of these B2B companies aren’t simply uploading a bunch of videos to YouTube.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Vidyard

JUNE 8, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Trends in Video Engagement and Retention 3.1 Video Benchmarks for Engagement Rates 3.1.1 Average Engagement for Different Lengths of Video 4. How to Use Video Benchmarks to Your Advantage 1. What is a Sales Organization? Account Executives 2.1.2

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vidyard

MARCH 19, 2014

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!). What’s so different about Taulia?

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

MARCH 23, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. For many B2B buyers , they’ve already made a purchasing decision before they ever talk to sales—so the more self-serve educational content that buyers can discover, the more informed they’ll be. Video Analytics Trends.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Episodes 1-6 are now available. Episode 1 is available now. Episode 1 is available now.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Vidyard

DECEMBER 10, 2020

Explore the 2020 winners by category below: Video Marketing Awards Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Vidyard

MARCH 5, 2021

Tracking is all about analytics. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that? T is for Track. Are you looking to identify viewers and demographics to plan marketing strategies around?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

NOVEMBER 15, 2017

Whether you’re part of a production agency, a B2B business or a video technology provider, consider the following implications and predictions for video given what we saw at Dreamforce: Video will need to become tightly integrated with other business applications to make it easy to index, search and present in an automated way.

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Vidyard

AUGUST 4, 2021

a cognitive neuroscientist who serves as Chief Science Officer for science-backed marketing and sales training provider Corporate Visions and a lead researcher for B2B DecisionLabs. Carmen Simon , Ph.D., Dr. Simon used various neuroscience and biometric tools to measure responses.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Vidyard

NOVEMBER 7, 2019

Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Vidyard

MARCH 23, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. For many B2B buyers , they’ve already made a purchasing decision before they ever talk to sales—so the more self-serve educational content that buyers can discover, the more informed they’ll be. Video Benchmarks for Engagement Rates 3.1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

SEPTEMBER 22, 2021

Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications. To learn more, visit www.demandmetric.com.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. Kitchener, Ontario – Sept. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Vidyard

FEBRUARY 16, 2022

83% of B2B decision-makers feel the new selling models are as effective as, or more effective than, pre-COVID-19 models. In fact, these B2B decision makers overwhelmingly believe these shifts will persist, even when the pandemic is over.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

Vidyard

AUGUST 18, 2015

Pitfall #1: Assuming B2B marketing can’t be as fun as B2C It’s not like B2B marketers release viral Superbowl commercials and get mass followings, right? B2B marketers are not forced to make stiff, talking-head videos. Have some fun with your brand, your products, and your message. You know what isn’t fun?

Top of Funnel 75

Top of Funnel Video Marketing Marketing & Strategy Webinar Metrics 75