Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. . Acquiring buy-in from executive leadership and the C-suite . But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. For Marketo, it’s a little bit of both.

Marketing & Strategy 134

Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Adobe Experience Cloud Blog

APRIL 1, 2015

However, the system breaks when the purchase is made offline–like when a buyer works directly with a salesperson who takes the order (a typical use case for B2B purchases). In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

Marketo 48

Marketo ROI Adwords Google 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. But don’t sell your pitch!

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Yet according to Marketo’s recently released The State of Engagement report, nearly half of the marketers surveyed (48%) said that finding the appropriate tools to enable them to engage with customers is the biggest challenge they face today. Sales Engagement tools, like Marketo ToutApp, help to bring these two teams together.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Ryan Worden , Global Digital Marketing Analytics Manager, Sealed Air Corp. Stacy Blackman , Associate Director, B2B Marketing, Mspark.

Marketing Automation Services 96

Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. When it comes to marketing and sales, the more precise and specific you can get with every customer, the better.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Guest Blogging. With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. Add to status as a thought leader.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more. Use Buffer’s analytics to measure goals. Google Tools (Analytics, Calendar, Docs, Meet, Sheets).

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. Shareholder value.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics. Here is an example taxonomy: Outbound—B2B. Outbound—B2C.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 26, 2016

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Here are four tips to get the most out of your predictive analytics efforts: 1.

Marketing Automation Services 48

Marketing Automation Services Analytics Automation B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. In this blog, I’ll cover the tools that I use as well as best practices for content curation. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

BOP Design

JUNE 13, 2019

Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships? Case studies for B2B buyers can be either ungated or gated.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Applying this concept to B2B marketing is just as important as consumer marketing for major purchases.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Get Leadership Buy-in Earlier. Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. Conclusion .

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. In Marketo, you can run the Program Analyzer to see which channel drove the highest ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. In this blog, I’ll share how you can launch a partner program for your organization—from defining objectives to structuring the program: Make a Business Case.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

JULY 13, 2018

Predictive Analytics. Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data,” according to SAS’ definition. Google uses artificial intelligence and predictive analytics to power its autocomplete search prediction engine.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Every organization will prefer different channels, but organic search should always be a priority: 71% of B2B decision-makers begin their journey with a general web search. Google recently experienced 91% growth, over two years, in B2B researchers using mobile search throughout the entire path (not just the initial stages).

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Analytics and Data Matter. Analytics and data have always mattered. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Determine the goals of the program.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. Results-driven/metrics/analytics. Industry analysts.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

MARCH 19, 2018

If you have don’t have a blog or resources section on your website, maybe you need to build the business case for content marketing to present to less fearless marketing executives. Many B2B marketers look to conversions and leads as the main objective of their marketing activity. Click To Tweet. Step 1: Build The Business Case.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116