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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

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The Ultimate Guide to Press Release Distribution

Hubspot

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 101
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Upgrade your lame agency website into your social media brand HQ

Biznology

So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. I have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?)

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17 Google Marketing Tools You Should Be Using

Hubspot

Last, if your audience is active on Google+, it may be smart to add the Google +1 share button to your website -- particularly to articles on your blog. Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. Google Analytics. Does it have a high bounce rate ?

Google 78
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Key Elements of a Brand Hub

RebelMouse

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Elegant Management of PR and News. Facebook Instant Articles/Canvas Support.

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Key Elements of a Brand Hub

RebelMouse

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Elegant Management of PR and News. Facebook Instant Articles/Canvas Support.