Customer Experience Matrix

NOVEMBER 4, 2014

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 14, 2013

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. External systems like Web sites can also accessed the data in real time via API calls. A campaign list can include the entire persona universe or a quantity specified by the user. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 21, 2014

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. ad agencies b2b marketing automation bizo cross-channel marketing demandbase retargeting web advertising web analytics'

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. External systems can also add names through the Marketing Studio API. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

InsightSquared

JUNE 13, 2019

The many solutions available today that aim to provide specific capabilities for revenue operations professionals confirm that analytics is critical for companies to be successful,” said Fred Shilmover , CEO of InsightSquared.

Marketing Management 48

Marketing Management Forecasting Marketing Attribution Paid Search Agency 48

Customer Experience Matrix

FEBRUARY 9, 2012

I can't think of any products that recommend the right marketing programs, but proper analytics can identify patterns that reveal opportunities, and it’s perfectly conceivable that a rule-based system could check for known issues and make recommendations.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Orb Intelligence

DECEMBER 19, 2014

Customer success tools such as Gainsight , Preact , and Bluenose Analytics even help after the deal has been successfully closed and the lead has become a customer: They predict which of the customers is likely to churn (drop away), and they help identify upsell opportunities for happy customers. What kind of data do you need?

Marketing Management 40

Marketing Management Lead Ranking Paid Search Agency Salesforce.com 40

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. No (except salesforce.com Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. We will also open the entire product up into a platform by providing a clean, simple API. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Customer Experience Matrix

JULY 1, 2016

This in turn makes possible account-level analytics and orchestration. But data and analytics don’t create revenue by themselves, so vendors naturally stress their orchestration features. It’s important to recognize that both those systems also build an account-oriented database and provide ABM analytics.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Kapost

JANUARY 6, 2017

Use email address and website to records via a partner API. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” Companies like 6Sense, Everstring, Mintigo, and Infer specialize in Predictive Analytics and identifying Ideal Customers. Create ideal and non-ideal customer profiles.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. As near as I can tell, this is the same type of API-level integration available with any third-party system. Here are my observations. The big news was for geeks. The good news is the B2C marketing vision. The good news is the B2C marketing vision.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. date range) and metrics (e.g.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Hubspot

AUGUST 8, 2012

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! The new solution was built on the HubSpot API, and combines the best of Ektron and HubSpot.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Lead Liaison

APRIL 1, 2019

Our new Sales Dashboard is full of rich analytics. The developed framework complements other CRMs, whereas existing enterprise integrations with Microsoft Dynamics and Salesforce.com remain available to customers. We kicked 2019 off with a bang! An enhanced CRM/Marketing automation connector allows for deeper integrations.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

ClickZ

JUNE 20, 2019

From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Source: Hubspot. Source: Oracle Responsys. Mailchimp.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Webbiquity

DECEMBER 15, 2020

The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics. B2X eCommerce, Order Management & Marketplace solutions powered by our API-first, #headless platform – OrderCloud. Followers: 2,163. Following: 718. eCapital Advisors. ecapitaladvisor. Followers: 2,048.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

One of the hottest topics: Analytics, was “accidentally” leaked by Marc Benioff a few weeks before showtime. The leak was a sneak preview to the Salesforce Wave Analytics. Wave is expected to enable a cloud analytics platform designed for business users. According to the Salesforce.com press release (dated Oct.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

ClickZ

MARCH 19, 2020

Secondly, we have a fantastic API. Q) Where does social analytics fit in the customer journey? We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com. The higher you self-assess your expertise in the platform, the higher your satisfaction. That’s a brilliant advantage.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Allocadia

APRIL 3, 2019

Through global trade APIs, they are the largest online classification service, providing classification data for over 1,078,843 products, for 141 import countries and for 236,454 customers. Once Salesforce.com and Allocadia were linked, Anna then worked with Allocadia to create three reports.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. A new user interface is planned for next year. As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Hubspot

JUNE 19, 2014

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here. See SaaS.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). These tools can help you find out. 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

JUNE 30, 2009

In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back to its home page on each and ever single one of its clients’ pages. Not all web analytics code is created equal. Todoist also boasts an API allowing you to make your own apps that pull and push data.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40