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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. External systems can also add names through the Marketing Studio API. Users can build HTML emails, Web pages and multi-page microsites. Other core features are similarly powerful.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Many CRM systems have a module for marketing.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.