KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. This will make it easy for clients to take advantage of the new capabilities.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. Buying likes and followers is also frowned upon.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Salesforce Marketing Cloud

APRIL 17, 2023

Join Marla Hay, VP of Product Management at Salesforce; Sarah Aerni, VP of Data Science and Engineering at Salesforce; and Tanmay Manohar, VP of People Analytics + Workforce Planning at Paramount for this can’t-miss session. Learn about common business challenges and MuleSoft’s API-led approach to tackling them.

Automation 52

Automation API Marketing Management Communities 52

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Salesforce Marketing Cloud

NOVEMBER 3, 2023

But they also have a problem: They frequently present inaccurate information as if it’s correct. Check out our AI glossary In these business contexts, AI hallucinations may lead to inaccurate analytics, negative biases, and trust-eroding errors sent directly to your employees or customers. You don’t need to train your own.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Heinz Marketing

MARCH 12, 2023

Skai combines data visualization, analytics, and business intelligence to help organizations effectively analyze complex campaign metrics and manage advertisements. Simply put, collected data comes from multiple data sources, which are then validated and cleaned with machine learning before being presented to you. Try it out today!

Work Management 55

Work Management Marketing Management API Eye-Tracking 55

SalesGrape

NOVEMBER 3, 2023

With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Martech

JULY 25, 2022

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Webbiquity

JUNE 5, 2019

It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis.

SEO 158

SEO Tools Paid Search Agency API 158

Only B2B

AUGUST 21, 2023

As the volume of data continues to surge with the advent of big data and analytics, maintaining data accuracy has become increasingly complex. Data cleansing automation presents a spectrum of advantages beyond mere accuracy. Predictive analytics will play a pivotal role in proactively addressing data quality concerns.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

SalesIntel

APRIL 17, 2024

Automation presents a solution to streamline your email processes and achieve scalable results. This article presents established best practices for implementing B2B email marketing automation effectively. API Access: Access to an API for custom integrations or advanced automation workflows beyond the tool’s native capabilities.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 103

Social Media Work Management Marketing Management Media 103

Webbiquity

NOVEMBER 16, 2021

It enables anyone who needs to share marketing performance updates to sync their data across all their different marketing campaign channels directly to Google Sheets and Slides to create automated reports, and always have the latest data in a nice presentation layer. But plans are to continue to expand functionality over time.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

MKT1

JANUARY 11, 2024

AI-driven use case(s) for marketers: Research information on prospects from multiple data sources (use Clay’s API access or add your own API keys) Create and send personalized outbound emails based on prospecting data. Anyone who makes slide decks and presentations. They also have an active community at clay.com/slack.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Access the API . Monitor campaign analytics. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added.

Best Practices 105

Best Practices Deep Linking Enterprise Management Domain 105

Brandpoint

JANUARY 23, 2020

We had the opportunity to ask Loïc a few questions about his career and the session he’s presenting on Feb. 5 at the Social Media Strategies Summit , “Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals.”

Social Media 77

Social Media Media Analytics Communities 77

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Customer Experience Matrix

JUNE 3, 2017

Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. At present, users have to control this manually through campaign and message rules. It can also ingest data from other sources such as a Customer Data Platform or CRM system.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Sprout Social

JANUARY 19, 2021

Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience. Customized reports and API integration. If you’re interested in learning more about the API and what it can do for your business, please reach out to your Sprout rep. .

API 97

API Advertising Benchmark Marketing Management Analysis 97

SmartBug Media

OCTOBER 4, 2019

Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports. Over the last 14 years, big data and business analytics have grown to over $187 billion globally , as predicted recently by the IDC. Looker Data Platform.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Convince & Convert

NOVEMBER 20, 2015

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Having access to unprecedented data has no net present value. What’s the upside?

Twitter 167

Twitter API Blogger Social Media 167

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Contify

JUNE 23, 2020

Use APIs to connect different data sources for specific capabilities. McKinsey has moved away from the traditional ‘high-rise’ architecture where everything is centralised in massive ERP systems in favor of a ‘low-rise’ architecture with APIs and add-ins to connect different data sources and third-party apps to build specific capabilities.

Marketing AI 61

Marketing AI Marketing Management API Curation 61

Martech

AUGUST 19, 2022

But failure to start with integration initiatives now presents many challenges, including technical debt. When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. Technical debt in the case of marketing technology is similar to that of software development projects.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Budget 114

Seismic

JUNE 13, 2023

Personalizing presentations for client meetings can become time-consuming when content lives in multiple locations. Today, we’re launching new Lessonly by Seismic Insights Dashboards that drive strong team performance with targeted analytics.

Effectiveness 52

Effectiveness Marketing Analytics Tools API Verticals 52

Customer Experience Matrix

JUNE 17, 2016

On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). Again, though, they fall short on other parts of the definition, in this case the one related to journey mapping.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

ClickZ

JUNE 30, 2020

AI is particularly useful in the field of data analytics. That’s especially true if your current landscape is made up of competing internal analytics or AI efforts. . Faster analytics may become a problem before it feels like a solution. All AI adoptions are unique and present their own sets of challenges. Source: PWC.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data. What Lies Behind the Concept of “Social Data Intelligence”.

Enterprise Management 160

Enterprise Management Analysis Opinions Social Media 160

Martech

FEBRUARY 3, 2022

Are reporting and analytics the key features you need? Virtually all marketing automation vendors offer APIs, but they may be an add-on to the price of the platform. Present a compelling case that the benefits of new software vastly outweigh the costs. Is lead scoring a crucial part of your marketing process?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Convert

JUNE 25, 2021

We looked at Optimizely’s Privacy page but couldn’t find a feature that allows browser visitors themselves to know what experiences they’re bucketed into unless they use the Optimizely Javascript API commands (as shown below). Optimizely API through Chrome Developer Tools. VWO API through Chrome Developer Tools.

A/B testing 52

A/B testing Privacy Optimization API 52

Sharpspring

MARCH 2, 2021

A perfect marketing automation platform lets you review vital analytics on a dashboard that is easy to read and understand. Once customers are on your page, you can present them with personalized options, clear calls to action, sign-up forms, and copy that encourages them to convert. Marketing Automation Platforms. Blogging Platform.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Planning Paid Search Agency 86

Sprout Social

APRIL 26, 2023

To do this, we changed up the text and how information was presented in each post. Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Provided): 10 Ways to Prove SEO Value in Google Analytics. Guide To Tracking Multiple Subdomains In Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. See the paths-to-purchase and the ways consumers develop trusting relationships with your brand.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84