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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. Unwrap the holiday guide Why use AI for retail pricing and promotions?

Pricing 52
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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods.

Pricing 52
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How to transform customer experience with AI

Martech

Through natural language processing and sentiment analysis, you can make sure your messaging is clear and emotionally resonant, establishing a deeper connection with customers. Sentiment analysis to gauge customer sentiment not only based on feedback but also in real time. Journey orchestration to optimize the experience. Get MarTech!

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 112
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Do Shipping Discounts Increase Sales in 2024? Challenges & Its Solutions!

Huptech Web

Users need value worth the price! Customers might not mind the original price, but extra costs like shipping, returns, taxes, and packing fees can change their decisions—even if it’s just some extra bucks. You can attract more customers and win market share by providing better shipping terms than competitors.

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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. And what if after you use the discount, it’s exactly at a price that you’re willing to pay?

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How to optimize e-commerce returns management for B2B customers

Sana Commerce

As more B2B businesses embrace e-commerce, having an optimized returns strategy becomes crucial in ensuring customer satisfaction and long-term profitability. In a community as tightly-knit as B2B industries, news of unreliable service can spread quickly, potentially deterring other businesses from partnering or purchasing.