B2B Marketing Traction
MARCH 20, 2015
You’re not going to get where you’re going without the analysis at some point. Next, create a marketing persona for each type of person who will buy your product. Marketing Research and Analysis analysis b2b marketing research' Here’s what you need to do first. the buyer persona for each type of buyer.
B2B Marketing Traction
OCTOBER 15, 2010
A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? How can you maximize strengths and opportunities?
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B2B Marketing Traction
MARCH 25, 2013
This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today.
B2B Marketing Traction
DECEMBER 16, 2014
You’ve redone your website and analysis shows your brand is recognized and remembered. Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You don’t want to annoy your target audience of business people with fluffy marketing, right?
B2B Marketing Traction
NOVEMBER 12, 2010
Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Make sure you provide an excellent customer eperience by doing a customer touch point analysis. “What’s that?
B2B Marketing Traction
MAY 11, 2012
My firm New Incite offers marketing research and analysis services. The New York Times article also provides some words of caution – that neuroscience doesn’t have all the answers. According to Dr. Robert T. What do you think? Are you a B2B marketer or researcher who has gotten great results from focus groups?
B2B Marketing Traction
JUNE 21, 2012
Senior-level marketing expertise – make sure your outsource marketing person has experience to bring to the table. Save money – if you are getting a senior level marketer on an outsource basis, having that person part-time is more cost effective than hiring full-time. ( Outsource Marketing – Cons.
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