KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. BuzzSumo’s Analysis of 100 Million Headlines. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Valasys

JANUARY 23, 2023

Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. However, you will need to learn its ins and outs to keep costs down while using the PPC model. What’s PPC Advertising?

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 15 Audiences You Should Be Targeting with B2B Facebook Ads. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Webbiquity

JULY 19, 2016

Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. Showcase reviews: Kissmetrics, MarketingLand, Comms Axis, StoreYa Blog. ” — StoreYa Blog.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

SmartBug Media

MARCH 18, 2024

This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. Are they primarily on Facebook, LinkedIn, or Instagram? Step 4: Narrow Down and Test Your Platforms Once you’ve narrowed down your platforms, conduct some analysis. What Is Customer Acquisition Cost?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

PPC 40

PPC SEM Marketing Budget SEO 40

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. This blog details 6 niche marketing blogs that can help marketers keep abreast of the latest trends, news, and insights of the marketing world. Two words- marketing blogs! We have jotted down 6 niche marketing blogs that you need to read. What is IN then?

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Unbounce

JUNE 24, 2020

AI-Enhanced PPC Campaigns. In a couple of years, Google’s Smart Bidding technology has gone from a curiosity that, at best, once ruffled a few feathers to something that has PPC experts rethinking how they’re spending their time. Their availability will only increase in the months and years to come. Definitely not.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Webbiquity

DECEMBER 18, 2018

We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. Of course, search isn’t the only channel for acquiring customers (readers) for a blog. Once the analysis has been completed, it’s time to devise a strategy.

Training 215

Training Planning Work Management Marketing Management 215

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

DAGMAR Marketing

JANUARY 5, 2022

This could be your homepage or a blog post, or any other URL you want to get information on. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. Campaign Term: This parameter is used for tracking paid terms in PPC ads. Appears as: utm_campaign:annual_sale.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Valasys

MARCH 5, 2020

Optimize Your Blog Strategy: To evolve your content strategy in 2020, blogging is a non-negotiable pre-requisite that needs to stay fresh & effective. Keeping pace with Google’s algorithmic update the keyword centricity must be replaced with the intent prioritization when it comes to blogging.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Atomic Reach

SEPTEMBER 10, 2021

Interestingly, 28% of the marketers surveyed use artificial intelligence-powered tools for data analysis and audience personalization. This pattern is especially dominant in the paid advertising ecosystem across Facebook, Instagram, Snapchat, TikTok, and YouTube. Its biggest impact is in the area of PPC advertising.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

Sage Marketing

OCTOBER 27, 2020

To get any type of ranking with Google, you’ll need at least four blogs published a month. This might not sound like a lot, but with a one-person team, they’ll also be managing your social media calendar, PPC, SEO, e-books, whitepapers, podcasts, webinars, and SO much more. Your company needs all of these skills. So, Now What?

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

Envy

JULY 31, 2017

PPC to amplify content marketing efforts. Establishing a social presence by: Continuous analysis of ecosystem content and social media activities. Step 6: PPC. Instead of waiting for the inbound marketing efforts to jump organically, they added Google and Facebook as the main media channels to amplify them.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Navigate the Channel

MARCH 25, 2021

Pay-per-Click (PPC) Ads. A mix of Facebook ads and Google Ads in search results and on relevant websites can put you in front of the customers who are looking for construction services like yours. A building materials advertisement can be used to send people to your page on Facebook or to your website to get more information.

Paid Content 65

Paid Content Marketing & Strategy Marketing Strategy Ad Building 65

Valasys

MAY 25, 2023

Incorporate these keywords strategically throughout your campaign, including your website copy, blog posts, social media content, and PPC advertisements. Utilize targeted advertising options on platforms like Facebook, Instagram, and LinkedIn to amplify your reach and drive conversions.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

accelerate agency

OCTOBER 21, 2020

Invest in paid search or PPC. Investing in paid search & PPC. For example, if you had a Facebook marketing SaaS, suitable topics for your content could include: Best Facebook marketing tactics. Facebook marketing for small business. Facebook marketing cost. How to use Facebook marketing for your startup.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger. Stay tuned!

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

accelerate agency

APRIL 12, 2023

For example, if you had a Facebook marketing SaaS tool, suitable topics for your content could include: Best Facebook marketing tactics Facebook marketing for SaaS companies How to use Facebook marketing for your startup Using influencers in your Facebook marketing plan The list of suitable topics you can choose is extensive.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

KoMarketing Associates

MARCH 30, 2017

When thinking about what social networks are most popular, a few sites come to mind, including: Facebook. This can be done through thorough network analysis, discovery attribution and lead nurturing. What is the relationship between social media, SEO and PPC? The Relationship Between SEO, PPC, and Social Media.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Seth Godin shows up every day demonstrating thought leadership in the form of his blog. You can do this easily by clicking the Facebook or Twitter icons below the answer.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Hubspot

NOVEMBER 10, 2015

Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Most likely, you can digest more photos than blog posts or ebooks. Let’s get to it.

SWOT 28

SWOT Analysis Media Brand Identity 28

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Can those results be tied back directly to sales, and therefore ROI? Leave a comment please.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Outgrow

JANUARY 21, 2021

Did you know that 70% of people would love to know about a company from an article or blog post rather than traditional advertising? They integrated an interactive content piece to PayPal’s Facebook messenger. Additionally, they offer in-depth analysis and implementation of content marketing strategies for brands across New Zealand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. PPC can be extremely helpful for you if you're in a time crunch.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28