Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. This guide is for you.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Single Grain

APRIL 25, 2022

For example, when you Google a search term, the results that appear at the top of the SERPs are always the paid results (i.e. They’ve worked with some of the biggest names – Amazon, Airbnb, Salesforce, Uber – to increase conversion volume from LinkedIn, Facebook and Google Ads while increasing ROAS. Top Clients: Amazon.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Take Amazon’s UI/UX, for example.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Take Amazon’s UI/UX, for example.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Convert

NOVEMBER 8, 2022

This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Convert

DECEMBER 23, 2021

Check it out: Get More SERP Visibility with Search Engine Optimization. And if you’re one of the first 5 results on Google SERPs, you get 67.6% You can see this when you buy a gaming PC on Amazon and you’re offered a gaming mouse and headset to go with it. This Amazon-type feature increases AOV and boosts revenue.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Hubspot

FEBRUARY 6, 2019

Think: Amazon, eBay, Etsy, and — you guessed it — Google Shopping. Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. But, have you ever been looking for a product and wanted to shop among a variety of brands and labels?

Google 73

Google Cost Per Click Adwords CPC 73

Single Grain

AUGUST 18, 2023

Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs. By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend. Strategy Hestan Culinary needed to drive sales growth while improving its ROAS.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

NOVEMBER 14, 2023

Naturally, this is hardly ideal if you plan to increase your ROAS (Return on Ad Spend) or simply tighten the purse strings. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems. The average CPC for Amazon Ads is $0.97.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Single Grain

OCTOBER 27, 2020

Conducting competitor research on organic keywords can show you the specific terms that your competition is targeting and how successful their campaigns are in the SERPs. This may require you to revise your strategy and focus on more specific long-tail keywords so that you have a chance to rank in the SERPs. Organic Keyword Research.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Single Grain

JUNE 16, 2023

This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases. Search ads appear at the top and bottom of the SERPs, positioning them so users are likelier to click the search ad and act.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Single Grain

AUGUST 24, 2022

With digital advertising services, you can improve your return on advertising spend ( ROAS ). In the decade-plus they’ve been around, they have worked with some of the world’s biggest brands, including Amazon, Uber and Salesforce. Top Clients: Amazon. Advertising Management for Amazon. SaaS Marketing.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Single Grain

FEBRUARY 22, 2024

With millions of products vying for attention on platforms like Amazon, Shopify and Etsy, the challenge for sellers to stand out is monumental. Optimizing your content with pertinent keywords and search queries improves your ecommerce business’s likelihood of ranking high in the SERPs and drawing more organic traffic.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Single Grain

DECEMBER 6, 2019

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145