article thumbnail

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. It’s great for niche-focused services like Amazon listing optimization software. Trade Shows. of its marketing budget for events.

article thumbnail

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences. If newsworthy, publishing a press release about the award or milestone.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Account-Based vs. Inbound Marketing: Head to Head in B2B

Inbox Insight

By being present and helpful to the right type of decision makers, inbound marketing helps you identify and engage prospects with a pressing need. Although you may not need a team of account executives manning phones or working trade show circuits, the inbound approach still requires considerable research and preparation on a macro level.

article thumbnail

Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. . And I remember what I was gonna mention in my last part about our press releases. So do a lot of press releases, and do it through different networks, and a few of them will end up ranking.

article thumbnail

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

They are Google, Facebook, IBM and Amazon. For instance, I was analysing content for a client’s trade show this morning, and there were around 2,000 pieces of content around the show. At the moment the software is capable of turning large amounts of financial data into easily readable press releases.

article thumbnail

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). The web site shows their TV ads. In fact, our new site's press section will basically be a blog. But things go in cycles.

Gartner 100
article thumbnail

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). The web site shows their TV ads. In fact, our new site's press section will basically be a blog. But things go in cycles.

Gartner 100