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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2.

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3 steps to create exceptional ebook covers on a budget

ConvertKit

And a quick search on Fiverr for verified cover designers shows a range in price, starting around $190. As a creator, you deserve to get paid for your work. Get paid with ConvertKit Commerce. You might think you can’t price your ebook very high if you don’t hire a pro designer. Image via Fiverr. Image via Google.

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22 Incredible Small Business Opportunities for 2019 and Beyond

Hubspot

Market yourself as a professional consultant who assists others in launching and building successful businesses through online sites like Clarity. You could consult or freelance in a number of areas from copywriting to marketing strategy, or run your own ecommerce business from your home.". Leverage Amazon. Develop Apps.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? International PPC marketing is one of the best ways to connect with global audiences. Work With Us What Is International PPC Advertising? This ensures that the ads are seen by the intended international audience.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad.

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. What Is Affiliate Marketing? Current State of Affiliate Marketing.

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. Second: Urgency also evokes loss aversion , more commonly known as the fear of missing out (FOMO) in marketing.