Writing on the Web

JUNE 26, 2015

Do you remember the landmark marketing book Influence , by Robert Cialdini ? I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Social proof— recommendations, testimonials and client stories —are a powerful persuasion tactic.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JANUARY 2, 2014

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Not everyone should publish and market their own book. Books Content Marketing E-Books How to.Tips Writing for Others, Freelancing Attracting Clients expert ebook' Some people have clear ideas of what they want to say.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JUNE 26, 2015

I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Customer ratings and reviews are one of the ways we decide and choose to buy products online.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

APRIL 10, 2013

Most businesspeople studied things such as marketing, communication, or business. A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 6 Writing Tips for SEO Friendly Content Marketing. Business Blog Writing and Content Marketing: Come on, light my fire!

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

MARCH 17, 2014

The first thing I do is market research , as I wrote about in my previous post here. Books and ebooks on Amazon and other book sites. About Expert Ebooks Books Content Marketing E-Books expert ebooks online content' This is how I do research, because that’s what I know best. Google or other search engines.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

SEPTEMBER 15, 2010

I just bought an “old&# book on Amazon: Line by Line: How to Edit Your Own Writing , by Claire Kehrwald Cook. When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. I thought I’d share with you here some of the good advice.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

AUGUST 5, 2011

I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. 3 Biggest Challenges for Online Content Marketing? Content Marketing Ideas: Rethinking Blogging.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

MARCH 12, 2014

If you want to write an expert ebook that sells well on Amazon , you need to research first to find out: What’s already been published in your field of expertise? In particular, there’s a group of programs that can help Amazon authors get the information they need from Amazon sales: KDSuite.

Research 100

Research Amazon Correlation Keywords 100

Writing on the Web

MARCH 3, 2014

I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. As co-founder of The Blog Squad, I proclaimed blogs to be ‘the best darned marketing tool on the planet!’. Get some input from others.

Amazon 100

Amazon Barriers High Quality Lead Network Marketing 100

Writing on the Web

SEPTEMBER 18, 2013

Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids. Content marketing with visuals makes your piece clearer, and more compelling to the readers. Not real ones, but the kind you can do in Microsoft Word docs.

Content Marketing 100

Content Marketing Planning Content Amazon 100

Writing on the Web

SEPTEMBER 19, 2012

So how does your content marketing strategy work for this site? Orders from Pinterest are double those of Facebook and the site is the leader in average dollar amount per order , over sites such as Google, Amazon and Bing. Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100