Adobe Experience Cloud Blog

MARCH 30, 2017

Or maybe you’ve lived in the persona’s shoes yourself (this is a big one–it’s something I struggle with here at Marketo). Pro tip: It can be tough to find willing strangers to interview, but a combo of colleagues’ networks, LinkedIn InMails, and $50 Amazon gift cards will get you anywhere. Mistake #2: You Aren’t Sharing.

Planning 48

Planning Buyer Personas Marketo Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 20, 2016

In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. Data-driven targeting is better for marketers because it creates a better experience for our audiences. By all means, get your demand generation team on board!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Heinz Marketing

MARCH 21, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Matt : I’ve started to refer to this as the messy middle, because a lot of companies invest a lot of time and effort in demand generation, getting the demand created in the first place.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

Adobe Experience Cloud Blog

AUGUST 19, 2019

Diese begann im November 2012, als „alle dachten, Amazon würde uns umbringen,“ frotzelte Joly. Als Best Buy einen Blick auf die Wettbewerbslandschaft (soll heißen: Amazon) warf, fanden sie schnell heraus, dass ein Vorteil in seinen Ladengeschäften liegen könnte.

Amazon 55

Amazon Thought Leadership Demand Generation Agencies Buy 55

Adobe Experience Cloud Blog

JANUARY 9, 2017

Just make sure that your incentive will appeal to everyone in the segment you’re targeting. For instance, an Amazon gift card will probably be appealing to more people than tickets to Disney On Ice. The “show me yours and I’ll show you mine” approach. Share your own tips and tricks in the comments below!

Response Rate 48

Response Rate Customer Surveys Effectiveness Peer-to-peer 48

ANNUITAS

APRIL 8, 2014

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon?

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Marketing and the inside sales team pursue our target accounts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

The Point

JANUARY 25, 2012

If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. If the offer is a video, show screen shots. The more detail, the better.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Heinz Marketing

SEPTEMBER 19, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. What ExO graphics are, and how it better defines target markets above the funnel. Recommendations for how often target sales lists and criteria should be updated. You can even ask Siri, Alexa and Google! ” Well, yes and no.

Top of Funnel 101

Top of Funnel Ideal Customer Profiles Demand Generation Marketing AI 101

Heinz Marketing

JUNE 10, 2021

Gift options include: Cameo videos, Sendoso Experience (events/virtual events), Sendoso Choice (curate bundles of 2-4 egifts), eGifts, handwritten notes, Sendoso Direct (gifts from network of locally-owned vendors), gifts from Amazon, and branded swag. Integrations: Salesforce, Outreach, Marketo, SalesLoft, HubSpot, and more.

Enterprise Management 121

Enterprise Management Work Management Marketing Management Budget Programs 121

Brandpoint

JUNE 7, 2018

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Heinz Marketing

FEBRUARY 8, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Zoominfo

JUNE 18, 2018

Here’s the thing: Outbound lead and demand generation strategies WORK. Type in “outbound prospecting ” into the jobs search on LinkedIn, and you’ll find VMWare, Amazon Web Services, Zendesk, Marketo, Riverbed, BugCrowd, The Financial Times — all posting jobs that require “outbound prospecting” (AKA “cold calling”).

Cold Calling 130

Cold Calling Training Paid Search Agency SEM 130

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Adobe Experience Cloud Blog

SEPTEMBER 30, 2014

Stephanie Myers, vice president of GE, aptly summarizes this concept: “We’ve banned use of the term ‘demand generation’ because it implies that marketing’s job is limited to identifying potential customers, when really that’s when marketing’s job is just getting started. Are you prepared? Marketing Automation b2b Consumer'

Paid Search Agency 48

Paid Search Agency B2B Thought Leadership Marketo Mobile Advertising 48

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Vidyard

JULY 20, 2018

Tim himself is something of a living testimonial for testimonials–his team has filmed hundreds of videos for companies like Marketo, Amazon, and Equifax, and he has some ideas for making your testimonials even more potent. What’s in a video testimonial?

Video Marketing 90

Video Marketing Demand Generation Agencies Work Management Paid Search Agency 90

Adobe Experience Cloud Blog

JANUARY 5, 2017

Participants were encouraged to refer their friends through social media for a chance to win an Amazon gift card. Flash deals and discount codes are a great way to increase brand awareness and generate demand. Each social platform has unique demographic criteria that allow you to target ads (e.g. Discount Codes.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Heinz Marketing

MAY 9, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. I think what is really interesting is if you can give some of your background, because you said, you’ve had a varied career: SAP, Marketo. You can even ask Siri, Alexa and Google! Thank you.

Forecasting 98

Forecasting Ideal Customer Profiles Enterprise Management CMO 98

Heinz Marketing

JULY 30, 2018

Was Chief Marketing Officer at Marketo. So, historically we spend marketing teams on like the demand generation teams as well as product marketing teams, and then the dollars that we do predominantly on this acquisition and awareness marketing, even on the brand marketing side. But, Chandar, thanks so much for joining us today.

Top of Funnel 45

Top of Funnel Peer-to-peer Work Management Budget Programs 45

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Adobe Marketo Engage. LEARN MORE. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Heinz Marketing

MARCH 26, 2018

We were thrilled this last time to be able to talk to Jonah-kai Hancock , Senior Director of Marketing – Field Marketing, Demand Generation and Operations at TUNE. How One Company is Managing the Next Generation of Martech Stacks. It’s like, how do we get better at driving campaigns that focus on target accounts?

Sales Management 58

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 58

Metadata

MARCH 18, 2021

Amazon buy them for $40 million, you make $3 million. And we’re like, “No, it shouldn’t have analytics and email built into it, because there’s an entire category read that is specifically targeted toward that.” Gil Allouche: Tar Tap become Marketo, right, eventually? How do you make?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Adobe Marketo Engage. LEARN MORE. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98