Adobe Experience Cloud Blog

JULY 5, 2016

I would also like more Amazon Prime boxes and more NBA playoffs. Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Marketing and the inside sales team pursue our target accounts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Engagio

JUNE 2, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68