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More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation

Adobe Experience Cloud Blog

I would also like more Amazon Prime boxes and more NBA playoffs. Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. Focus on the Right People and Accounts, Not Just Volume. More leads?

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Sales Pipeline Radio, Episode 336: Q & A with Domenic Colasante

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. We look at… it took 10 years or more to get everyone to understand demand generation and how to do that. Most people are pretty good at budgeting for the implementation of it and the services around that.

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

Amanda Todorovich, Senior Director, Content & Creative Services, Cleveland Clinic. Jessica Cross, Senior Manager, Account-Based Marketing, RollWorks, a Division of AdRoll Group. Director, Client Services, Digital Pi. Joe Reitz, Global Technical Training Manager, Amazon Web Services. Jessica Kao.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

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Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers

PathFactory

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

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5 Marken, die Ihre digitale Transformation um ihre Kunden herum ausgerichtet haben

Adobe Experience Cloud Blog

Diese begann im November 2012, als „alle dachten, Amazon würde uns umbringen,“ frotzelte Joly. Als Best Buy einen Blick auf die Wettbewerbslandschaft (soll heißen: Amazon) warf, fanden sie schnell heraus, dass ein Vorteil in seinen Ladengeschäften liegen könnte. Der Zweck ist das, was uns erdet.

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Top Marketing Conferences in 2018

Brandpoint

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more.