Vidyard

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5 Types of Talk Triggers to Get People Talking About You

Vidyard

Any business can do it, but it’s only effective if executed correctly. Many new businesses are ditching brick and mortar and going straight to eCommerce, among them are bed-in-a-box retailers. Endy knows their customers: They lead busy lives, many of them live in condos, and they want to buy risk-free. Image via Amazon.

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5 Types of Talk Triggers to Get People Talking About You

Vidyard

Any business can do it, but it’s only effective if executed correctly. Talkable Empathy Many new businesses are ditching brick and mortar and going straight to eCommerce, among them are bed-in-a-box retailers. Endy knows their customers: They lead busy lives, many of them live in condos, and they want to buy risk-free.

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10 Festive Holiday Video Ideas You’ll Want to Steal

Vidyard

Amazon: “The Show Must Go On” Amazon definitely pulls on the heartstrings with this one as they capture the disappointments and isolation that happened during 2020 while managing to find joy in community. When the big night comes, one of the neighbors has ordered a spotlight (off Amazon) of course, to help set the stage!

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Why Customer Reviews Matter and How to Get Them

Vidyard

Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. For example, when I’m at Target trying to decide which printer to buy, I go to Amazon to check the reviews on my top choices. Send a follow-up email People are busy.

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Tales from the Script: Overcoming Common Video Fears

Vidyard

Video is a massive asset to any modern business, yet every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. Business casual works best in most cases, but it depends on your industry. While our Halloween monsters maybe fake, their fears are very much alive!

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7 Highly Effective Account-Based Marketing Tactics

Vidyard

Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. Vidyard does this every year with our Video in Business Benchmark Report.

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Close More Deals With Video Storytelling Techniques

Vidyard

Come up with an analogy and instead of saying “It’s a business-focused multi-sided software platform,” just go with, “It’s Amazon for business.” .” What’s a well-known product, service, or idea that you can relate your company’s service back to? How do all good stories end?