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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. This message is huge for building connection with customers. And they’re onto something — after all, actions speak louder than words (in Wizardry school and in business).

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The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

Top Rank Marketing

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? Book a Consultation SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2021

accelerate agency

What is a Saas Company? The SaaS business model. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company?

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.