The Bad News Is … You Are Meeting My Expectations
DECEMBER 9, 2013
There are only three possible impressions that a customer will walk away with having done business with you and/or your company. How To Build Referrals With Social Sales. Social Sales Amazon Business Customer customer service Facebook LinkedIn sales Skype Social Media Marketing
3 Tips for Future-proofing Your Digital Career
grow - Practical Marketing Solutions
NOVEMBER 4, 2015
Big corporations, on the other hand, often prefer to simply try to sell you stuff instead of making the effort to engage. I’ve met with clients from across the world in my hometown, listened to their problems on Skype, and tried my best to find the common “human” link. Build a virtual network independent of your geo-location. My hipster party. Here they are: 1.
Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
Modern B2B Marketing
JANUARY 20, 2015
It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. The whole industry will go the way of Amazon.”. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. The whole industry will go the way of Amazon. couldn’t agree more. sure do.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Be yourself even if it is a company blog. be authentic. Thanks Jeff!
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. Skype Outage, Foursquare Update & Goo.