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13 influential marketing technology leaders

ClickZ

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Werner Vogels (Amazon). Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium).

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Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. Jeff nails this with a quote from an all-hands meeting, when he was a product manager at Amazon, where Jeff Bezos declared, “ Amazon is not a retailer. We’re a software company.

CMO 101
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The 19 Best iPaaS Vendors for Any Budget

Hubspot

As your business grows and evolves, you'll inevitably find yourself adding more applications to your growth stack. We wrote a deep dive on iPaaS here if you'd like to learn more about the basics, view a complete glossary of iPaaS terms, and better understand what iPaaS can potentially offer your business. Oracle Integration Cloud.

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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

Each of those visualizations provided a lens on the martech industry. Certainly the structure of the modern software industry helps explain the behavior we see in martech and other SaaS markets. This is how the modern software industry is structured. They are the Big Bang from which the SaaS universe has expanded to infinity.

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Why You Should Consider Magento as Your B2B eCommerce Platform

ATAK Interactive

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Many just fail to scale appropriately when the time comes to grow your business. Multiple storefronts can be incredibly useful in cases where your business operates across multiple or different: Brand Names (i.e.

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What is marketing operations and who are MOPs professionals?

Martech

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. The Makers are software developers and engineers who create home-grown marketing applications and work with APIs.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Amazon DSP. The answer is media buyers. Strategize.