Martech Advisor

JANUARY 20, 2020

In 2020, business leaders will continue to realize that they can improve their sales process and will need to invest in adequate technology to do so, wrties, Nigel Cullington, VP of Marketing, Upland Altify. Customer Relationship Management (CRM) systems can only take organizations so far.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

6sense

NOVEMBER 12, 2019

Altify, a customer revenue optimization company, crunched the numbers and discovered companies with salespeople carrying a quota of $1 million and an average deal size of $100,000 suffered a loss of $218,000/rep over the course of a year by pursuing the wrong leads and opportunities. And costly too.

Buy 62

Buy Lead Ranking Account Based Marketing Cold Calling 62

Hubspot

MARCH 21, 2019

Source: Altify. Once you’ve divided your market segments, run a sales velocity equation for each one. Sales Velocity = Number of Opportunities x Deal Value x Win Rate / Length of Sales Cycle. The four factors of sales velocity. Your CRM should be tracking these metrics already.

Sales Cycle 73

Sales Cycle High Quality Lead Enterprise Management Urgency Marketing 73

B2B Marketing Directions

JUNE 17, 2018

For example, in the Altify Buyer/Seller Value Index 2016 , two-thirds of surveyed buyers (67%) reported that they sought input from potential suppliers before they began evaluating solutions. The latest insight on this issue is provided by CSO Insights' 2018 Buyer Preference Study.

Demand Generation Agencies 45

Demand Generation Agencies B2B Demand Generation B2B Sales 45

DivvyHQ

JANUARY 8, 2019

Image credit: Altify. If marketing leaders truly want to understand their impact on revenue and opportunities for improvement, sales pipeline velocity should be a measurement staple. Here’s a more thorough breakdown of the sales pipeline velocity formula.

Work Management 71

Work Management Top of Funnel Cost per Lead Content Marketing 71

B2B Marketing Directions

JUNE 26, 2016

The Altify Buyer/Seller Value Index 2016 study also found that most business buyers are engaging with suppliers early in their buying process. Last year for example, SiriusDecisions published the results of its 2015 B-to-B Buying Study , which was based on the behaviors of 1,000 business executives.

B to B 40

B to B Business B2B Sales Buyer's Journey 40

Content4Demand

NOVEMBER 13, 2018

Phase Four: Intent-Based Targeting, Sophisticated Contracting And Sales Execution Tools — This consisted of Bombora, Upland, Altify and Loopio. He said they leveraged two competing ABM solutions (Terminus and Demandbase) because “since we were global, one was better in the U.S. and the other was better overseas.”.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

KoMarketing Associates

APRIL 27, 2017

The “Business Performance Benchmark Study 2017” from Altify recently found that only 40 percent of companies believe their marketing team delivers a reasonable number of qualified sales opportunities. This is compared to 61 percent of marketers who said the same.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead SMB Work Management 120

Heinz Marketing

JUNE 4, 2018

After that, we also have Patrick Morrissey , he is the CMO of Altify. If you’re not familiar with Drift, they’re trying to eliminate the landing page and make it easier for prospects, buyers, and sellers to connect by getting beyond the landing page, registration page where you have to sing. Another fast growing SaaS startup.

Sales Management 51

Sales Management Top of Funnel Enterprise Management Work Management 51